25285 TSET 10-Year Workers TV Job # 291181

Job Posting Details

Job # 291181 25285 TSET 10-Year Workers TV

Posted Date
Jun 12, 2018 @ 18:45
Respond By
Jun 14, 2018
Word Count
75
Language
English (North American)
Gender
Both
Voice Age
-
Category
Television
Market
Regional

Job Description

I need a talent to read the attached script. I'm looking for a dynamic, compelling read. For the first three lines, I want an "ironically casual" read — like you know something's very wrong, but you're understating it or treating it cavalierly.

In the middle paragraph,start out on a hopeful arc. When you get to the line: "... that's not okay anymore," things take an emotional turn toward seriousness and mild outrage.

When we're talking about workers exposed to secondhand smoke, I'm looking for a low-simmering outrage mixed with motivational sports coach. The idea: We're not going to take it anymore. We won't sit idly by while Big Tobacco attacks our children, friends and neighbors.

I'm not looking for FURY here. It should be a tone of disbelief mixed with determination to force change. This tone will carry through the end of the spot.

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