TAY1801_LawyersMutual Job # 291560

Job Posting Details

Job # 291560 TAY1801_LawyersMutual

Posted Date
Jun 14, 2018 @ 15:03
Respond By
Jun 14, 2018
Word Count
90 second video
Language
English (North American)
Gender
Both
Age Range
-
Category
Business

Job Description

Please read the attached character description thoroughly and listen to the examples provided for reference regarding the desired tone, delivery, and accompanying music.

Note: Originally we were going for male, middle age, with wisdom & grit. But now we want to target an audience of mainly male 25-35, so we'd like both male and female 25-35. Disregard the "Paul Harvey" example in the attached file and give us your most authentic audition. This company is selling insurance. Things "safety" and "comfort".

Video Description:

“Strength in Nature”

In this video we want to capitalize on the idea of strength in nature. We will utilize footage and photography from California scenery to showcase the strength of lawyers and Lawyers’ Mutual. We’ll begin by framing our audience as the heroes - reminding them of everything they’ve worked for, and then introduce Lawyers’ Mutual as the best way to protect everything they’ve worked for.

We want this piece to start out slow as it draws us into the epic scenery of California nature, then build to a climax that then dissolves to black with the Lawyers’ Mutual tag and call to action.

Approach: Conversational with brevity. Short sentences. We want the VO to be fairly spaced for breathing room.

Please use your natural voice and sound as AUTHENTIC as possible. Imagine you're actually on the radio or up on stage giving a speech. Less acting, more "person-to-person"

Tone: Originally we were going for male, middle age, with wisdom & grit. But now we realize that the target audience is mainly male 25-35, so we'd like both male and female 25-35.

VO will be accompanied by heavy sound design. SFX of Nature.

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