GSB

Job #3113

Job Posting Details

Job # 3113 GSB

Posted Date
Mar 10, 2007 @ 18:21
Respond By
Mar 14, 2007
Word Count
0
Budget
$100
Language
English (North American)
Gender
Both
Age Range
-
Category
Business

Job Description

About Us:

Strategic Design Group was founded as a response to the growing need for quality digital marketing. Early on, we identified digital marketing as an arena from which to help companies drive sales and increase revenues. No other approach offers the flexibility and affordability.

Working in tandem, our strategists, designers concept, create and deliver response-evoking media that gets results.

Overview :

The target audience is alumni from a top business school. The presentation is designed to educate the audience as to what the GSB has been, and is preparing to do.

The call to action is to donate funds.
The tone we are looking for is serious, educational with a marketing flare. If it is too sedate, we are going to put the audience to sleep however it can’t be over the top or else it will sound too much like an infomercial and lack credibility.


Script:

The Stanford Graduate School of Business is pioneering a new MBA curriculum to prepare its students to become global business leaders.

Through annual giving, alumni can play a key role in enabling the School to reinvent management education.

Respected journals are talking about Stanford’s new approach, which emphasizes global perspectives and experiential learning in a collaborative environment.

Professor Garth Saloner- who chaired the faculty- and student-led curriculum review task force- shares his thoughts on these exciting changes:

(Video Play)

In the new curriculum, students will benefit from newly created foundational courses that build on the School’s reputation for excellence.

Exciting aspects of the curriculum include a new, integrated approach to the teaching of global business and an enhanced focus on leadership development.

The new curriculum is a bold step for the GSB. To implement and finance these changes will require new levels of commitment.

Now, more than ever, increased annual giving is crucial to powering innovation at the GSB. This is a defining moment for the School..

To support the new curriculum and other GSB priorities, click here to make an annual gift to the Business School Fund. Your contribution will be put to use immediately in support of the people and activities that are making the new curriculum a reality!

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