IYI Brand Launch Video Job # 311851

Job Posting Details

Job # 311851 IYI Brand Launch Video

Posted Date
Oct 29, 2018 @ 14:03
Respond By
Oct 31, 2018
Word Count
US General American (GenAm)
Authentic, Charismatic
English (North American)
Voice Age
Middle Aged (35-54)

Job Description

This job is a brand launch video to be be shown at a conference to re-introduce the brand to key stakeholders. We have a quick turn on this project an will need the full script back by 10/5 or 10/8. This voiceover will be used with stock footage and still photo to demonstrate the shift within the organization.

Tone: This video is both a promising and a rallying cary. The overwhelming felling that the audience should take away is that they have a champion in the corner— Indiana Youth Institute. Let’s send them into the workshop and sessions feeling energized, empowered, and impassioned! Pacing should be upbeat, but serious.

Voice Quality: Mature, empowered, female. Think of a commencement address by Oprah Winfrey or Tea Leoni.

Key Words: Warm. Uplifting. Impassioned. Upbeat. Encouraging.

Pace: Based on internal reads, we’re thinking the video should be about two-minutes long. The cadence should be strong and deliberate — like an Home Depot commercial. Conversational, but strong. Think of a commencement address by Oprah Winfrey or Tea Leoni.

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