Pliq SMS Texting Corp. Sales Video Job # 3124

Job Posting Details

Job # 3124 Pliq SMS Texting Corp. Sales Video

Posted Date
Mar 12, 2007 @ 22:35
Respond By
Mar 14, 2007
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Job Description

Pliq is a mobile marketing and mobile content delivery company specializing in connecting brands to major Hollywood movies, popular television shows, and original brand sponsored programming. Through the packaging and delivery of this top tier content, Pliq is able to engage consumers through targeted mobile, and branded entertainment marketing campaigns. Pliq has forged strong relationships with key Hollywood content creators through our parent company, Meteor Worldwide. Utilizing these established relationships with brands, and advertising and marketing agencies, Pliq is uniquely positioned to bring to the mobile community integrated and interactive co-promotional campaigns.

Branded entertainment is our business, and Pliq- our platform.

Nowadays, mobile phones are everywhere and more and more people are using them to satisfy their immediate hunger for information and entertainment. They access News, Movie Trailers and showtimes, Music Videos, sports scores, original entertainment and more. Your favorite brands can tell you about special offers or you can purchase movie tickets while at dinner… with your cell phone, it’s all at your fingertips.

Mobile marketing now reaches into all genres of media and advertising. Its versatility and usage can now be seen on weekly game shows, at major sporting events, on your burger wrapper and on the evening news.
They have become an important extension of traditional entertainment platforms and advertising print, radio and POP campaigns. It permeates every consumer’s daily experience as diversely as each consumer’s life-style.

Game shows. Sports. Commercials. Nightly news.

In order to give you a clear picture of a potential campaign, let’s use an example. Columbia Pictures and McDonalds want to team up to give away a trip for 2 to Hollywood for the Spiderman 3 premiere through an SMS campaign. Thats where Pliq comes in.

First, there is the creation of a mobile based “call to action” concept. In this promotion, a McDonald’s cup lets the Consumer know that if they want a chance to win a trip to the Spiderman 3 premiere, they can text “Spiderman” to 858585. Upon texting, the Consumer receives a response in the form of a question, “What is Spiderman’s secret identity?”

Upon their reply, the Consumer is presented with a prize: a Spiderman wallpaper or ringtone, a discount during their next visit to McDonald’s, or... the Grand Prize!

In addition to simply running the contest, Pliq has also captured and sorted the “opt-in” consumer’s cell phone information into the Pliq database, where it can be used to target the consumer for future contests and promotions.
Everyone benefits with Pliq
- An Enhanced Consumer Experience
- Increased Sales
- An additional marketing channel that can reach consumers at anytime.

Pliq provides the strategic content alliances, the experienced, creative, brand integrated marketing concepts and the turn-key outreach and delivery solutions to make each/your campaign a success.

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