Genuine, 60-Second Radio Spot for R.E.C. Solar

Job #31413

Job Posting Details

Job # 31413 Genuine, 60-Second Radio Spot for R.E.C. Solar

Posted Date
Feb 7, 2011 @ 23:06
Respond By
Feb 7, 2011
Word Count
0
Budget
$100 - $250
Language
English (North American)
Gender
Both
Age Range
Young Adult
Category
Radio
Market
-

Job Description

Hi there. We're creating a 60 second radio spot for a solar company called R.E.C. Solar (pronounced as individual letters, not "Wreck" Solar).

The script is attached- it's fairly straightforward with the speaker talking directly to the audience for 60 seconds. The word count is 189 words (though the last italicized lines are a legal disclaimer that will be read very quickly to close the spot). We're talking to the average homeowner here, someone who is practical and looking to save money, though wary of the hassle of going solar and skeptical of the claims people make about it.

We want the speaker to be genuine and likable (looking to achieve something realistic while avoiding the over the top friendliness and cheese that plagues other home solar ads in the industry). We still want the speaker to be credible (something like if George Clooney read the spot).

Most solar ads are too "sunny" and cheery, so we're looking to differentiate this ad with a distinct tone- something friendly while being honest and upfront. REC is the kind of solar company that will tell you if solar isn't right for you- they really have the best interest of the homeowner at heart. We want a more realistic feel to this compared to a more robotic sales script that just lists selling points (what a solar sales team guy would say when his boss wasn't looking and he didn't have to use his sales script). We're still aiming for a good sense of energy overall.

The reader should be confident- R.E.C. is the leader in home solar, so going with them for a system is the smart (though obvious) choice.

Thank you! We look forward to hearing from you!

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