Creativity In The Workplace

Job #3837

Job Posting Details

Job # 3837 Creativity In The Workplace

Posted Date
Jun 11, 2007 @ 17:06
Respond By
Jun 25, 2007
Word Count
Age Range

Job Description

4000 word audiobook - we look forward to your demos!


Brainstorming, invented by advertising executive Alex Osborn, was designed to maximize effective and creative problem solving. Research on brainstorming initially failed to show any increase in the number and quality of ideas when compared to individuals working alone; but in the last fifteen years, research has revealed that brainstorming can be productive if the procedures guard against impediments that naturally occur, like conversation being controlled by a limited number of individuals and shared beliefs being disproportionately represented. When small groups of individuals attempt to collectively arrive at a solution through discussion, productive solutions are uncovered.

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