Turning 65 TV

Job #3868

Job Posting Details

Job # 3868 Turning 65 TV

Posted Date
Jun 13, 2007 @ 15:52
Respond By
Jun 15, 2007
Word Count
0
Budget
$1000
Language
English (North American)
Gender
Male
Age Range
-
Category
Television
Market
-

Job Description

Turning 65 TV (:60 seconds)
Television Spot:

Graphically the spot has a flowing, organic feel designed to make the target audience feel like there is a natural, easy-to-follow path to Medicare answers. The announcer needs to be friendly, accessible, and easy to trust. Also keep in mind, the target audience is just turning 65 and probably feel in their hearts more like 55.

Required: One male announcer

VOICE OVER: If you’re turning 65, it’s time to make a choice about your Medicare health plan.
(GRAPHIC: “65” turning or revealing, and changing to the word “Medicare”)


VO: What kind of plan is right for you? And which health plan company can help you with this important decision?
(SUPERS: What kind of Medicare health plan? And which company?)

VO: If you’re turning 65…you can turn to Humana.
(GRAPHIC: “65” turns to become “Humana” [1-888-123-4507] [TTY: 1-877-833-4486] [URL])

VO: Humana offers three things that will make your choice easier…A wide range of plan options. Valuable extra services, like a free fitness club membership. And this free book with the details you need

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