Narrator (girl) for a flash animation

Job #4725

Job Posting Details

Job # 4725 Narrator (girl) for a flash animation

Posted Date
Sep 5, 2007 @ 12:27
Respond By
Sep 7, 2007
Word Count
380
Language
English (North American)
Gender
Female
Age Range
-
Category
Business

Job Description

SCRIPT IS NOT FINAL

Voice over will be used in a flash animation on http://nugg.ad/en/produkt/

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PREDICTIVE BEHAVIORAL TARGETING

Intro

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Predictive behavioral targeting by nugg.ad is based on a unique method that links technical measurements and survey results with algorithms derived from the field of machine learning. Predictive behavioral targeting analyzes a website visitor’s click behavior – online and in real time – and enriches this data with information on demographics, product interests and lifestyle.

behavior
The nugg.ad system records the website visitor’s click behavior. This helps the system determine which users have called up which types of content, and how often. Based on this information, the system can make a preliminary identification of users’ main areas of interest. For instance, car advertising can be shown to visitors of car websites even after they have moved along to other topics (like finance, for example). In the process the nugg.ad system learns from user behavior in real time and automatically optimizes click rates based on what it has learned.

Surveys
A small, random sampling of users of the website are also presented with an online questionnaire containing questions designed to pinpoint demographics, lifestyle and product interests. These advertising-relevant details can be used to reveal significant associations between surfing behavior and buying behavior and systematically exploited for targeted advertising. The nugg.ad system never uses personal data.

machine learning
With the aid of algorithms derived from machine learning, the data gleaned through technical measurements and surveys are merged and mined to generate predictive models. The basic idea behind this approach is that people with similar click behavior will also demonstrate a similar demographic profile, and vice versa.

predictions
This way, the nugg.ad system can make reliable predictions about the demographics, product interests and lifestyle of all website visitors, and can issue recommendations for advertising of greater relevance.

targeting
In real time, i.e. from the first click, the nugg.ad system furnishes enriched user profiles to its customer or to the customer’s ad server, which then issues the advertising media best suited to the pre-defined target group (e.g. heads of households with higher incomes with an interest in branded detergents). By furnishing the profile right from the first click, predictive behavioral targeting is possible even if the user deletes his or her cookies.

The result: predictive behavioral targeting by nugg.ad creates unparalleled ad relevance for advertisers and users alike – without the aid of personal data.

To learn more, visit:
http://nugg.ad/en/produkt/

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