LifeCare Capabilities Video

Job #48134

Job Posting Details

Job # 48134 LifeCare Capabilities Video

Posted Date
Jan 4, 2012 @ 18:32
Respond By
Jan 8, 2012
Word Count
Uplifting, Believable
English (North American)
Age Range
Young Adult
Internet Video

Job Description

Marketing / Capabilities Video Introduction:

LifeCare is the leading provider of online productivity and loyalty solutions to over 34 million consumers through over 3,000 private and public sector employers, insurers, channel & network partners.

This storyboard is for the LifeCare marketing video featured on their new public website. Designed to motivate a passive employee audience, it will be the first module on the homepage’s promotion area and directionally will follow:

• 1.5 – 2 minutes in length

• Communication:
- To employees, showcase LifeCare benefits and how they can help our
- For prospective employers and for eligibles that are not registered yet,
explain how and why we differ from competitors:
- Access to exclusive LifeMart discounts online for LifeCare
- Access to a wealth of valuable members-only online content
and services for child care, senior care, legal services, financial
services & more.
- 24/7 call center support
- LifeCare’s services save you time and money and let you
focus on what’s important to you.
- Heighten awareness around how LifeCare takes the stress out of life
specifically by helping employees get the help they need across child
care, senior care and legal & financial.
- Highlight/support LifeCare’s engaging, educational content like
webinars, articles, and LifeMart discounts.
- Reiterate benefits to explain why the viewer should register, what
happens after they register (next steps) and how they can use LifeCare.
Culminate with call to action to log-in to get started.

• Actors playing members: Video will show teens, young adults, middle
age people and seniors.

• Tonality: Positive, uplifting, emotional, supportive, confident

The video will be provided for reference prior to voiceover recording. The video is currently in its final production phase.

Note from This job posting has been reviewed and approved by staff. recommends that you slate and name your audition file for this job posting to assist the client in selecting an appropriate candidate.

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