Young Mother's Voice Needed for 30-sec Political Web Ad

Job #50383

Job Posting Details

Job # 50383 Young Mother's Voice Needed for 30-sec Political Web Ad

Posted Date
Feb 10, 2012 @ 22:08
Respond By
Feb 11, 2012
Word Count
English (North American)
Age Range
Young Adult
Internet Video

Job Description

This project is a poignant, 30-second web ad on the nation's rising federal debt, with the pacing and style of a TV ad. This ad is not a mindless recitation of numbers and charts. Instead it is framed around a mother's heartfelt concerns about the impact the rising national debt will have on her daughter's future. It introduces the human element at the heart of this debate, and in doing so offers a compelling emotional appeal for fiscal responsibility. Like a mother bear defending her cubs, the narrator rejects typical politicians who make election-year promises to rein in the debt, only to break that promise once in office. She is deeply troubled by the continued reckless spending in Washington, and strongly believes it is jeopardizing and weakening her child's future.

Due to budget limitations, this ad will be composed entirely of stock footage and news clips, so the voiceover has to be spot-on in understanding the script: warm towards her daughter; sensible but frustrated in describing how big the problem has become; worried about the future; and disappointed/protective against politicians who don't keep their promises. The voice requirements are for a young to middle-aged female (such as late 20s or early-to-mid 30s) with the concern of a mother's voice who can naturally follow the subtle inflections needed for these different components of the script.

We would need to record tomorrow (Saturday 2/11) -- time of day is flexible according to your schedule. Attached is the current draft in case you would like to provide a sample read. The client is a large, well-known political organization, so if this works out and they are comfortable with the voiceover rate for projects like this, I am hoping this will lead to more projects down the road as well.

In your response, please also indicate if you provide non-competitive assurances for political clients (i.e., whether you provide voiceovers for Republican-aligned groups only, Democrat-aligned groups only, or both parties.)

Note from This job posting has been reviewed and approved by staff. recommends that you slate and name your audition file for this job posting to assist the client in selecting an appropriate candidate.

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