Kiowa Casino - New Campaign TV Ads .

Job #52033

Job Posting Details

Job # 52033 Kiowa Casino - New Campaign TV Ads .

Posted Date
Mar 7, 2012 @ 23:19
Respond By
Mar 8, 2012
Word Count
-
Style
Classy, Confident
Language
English (North American)
Gender
Both
Age Range
Middle Aged
Category
Television
Market
-

Job Description

I'm pitching a casino to pick up their production this Friday. This a regional gig, w/ spots airing mostly in and around Wichita Falls, TX and Lawton, OK. This is a very important opportunity for my agency. Please find attached 3x scripts:
1x 30sec "Magic"
1x 60sec "Magic w/ doughny"
1x 30sec "


Here are our notes:
-Male or Female
-we're looking for an omniscient, confident, charming, all-knowing narrator. One that people can relate to but still be impressed by. This casino is located in Southern Oklahoma near the Red River. 90% of its clientele is from Texas. Demographic is 55+.
-we're looking for whimsical and uplifting
-you're telling a story
-the doughnut portion needs to have a slightly different tone and/or speed to it from the rest of the copy

please note:
-Devol, Oklahoma is pronounced (Dee-vol)
-Kiowa is pronounced (Ky-oh-uh) the "i" is hard, as in, for example, "I will win."

-Script attached w/ 3 script, 2 30s and 1 60


For "Magic 30" spot, the ad agency we're working with us is making use the song "Magic" by Pilot for our spec TV ads and radio

For "Magic 60" copy, music is also "Magic" by Pilot

For "Improve Your Odds" copy, music will be two versions/two different songs:
1. Billy Garner "I Got Some"
2. Loverboy "Turn Me Lose"

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