Freezy - Winter Driving TV & Radio Spots

Job #5315

Job Posting Details

Job # 5315 Freezy - Winter Driving TV & Radio Spots

Posted Date
Nov 2, 2007 @ 18:11
Respond By
Nov 5, 2007
Word Count
142
Language
English (North American)
Gender
Both
Age Range
-
Category
Radio
Market
-

Job Description

TV and radio spots for 6 week winter driving campaign in BC Interior (local market). TV spot will be animated. See attachment for character. Announcer voice is done--we're looking primarily for the snowman character but if you can do both we'll take a listen.

Script:

SNOWMAN: (frantic, young male, cartoony voice, in a panic, yelling, ranting--building in volume and energy to "this is Canada people!")

Hey there, Freezy the Snowman here! Ever since I was rolled up on the corner… I’ve been frozen in fear watching you humans drive in the snow! Following too close, going too fast… and the worst… not even using winter tires! I just about blew my toque! [too-k] Do you forget where you live? This is Canada people! All seasons just don’t cut it this time of year. Look, this winter… use winter tires. Do it for me… and everyone else out there.

ANNCR: This Winter… Get A Grip… install a set of four quality Winter Tires. A message from your local Autoplan Brokers; insuring a safer B.C.

ANNCR (alternate): Listen to your road sense. Slow down in bad weather. A message from ICBC.

One alternate line: This is Northern BC people!

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