Fresno Hospital- Profound Radio Spot for Weight Loss Surgery

Job #60730

Job Posting Details

Job # 60730 Fresno Hospital- Profound Radio Spot for Weight Loss Surgery

Posted Date
Aug 3, 2012 @ 17:42
Respond By
Aug 6, 2012
Word Count
Thoughtful, Sincere
English (North American)
Age Range
Middle Aged

Job Description

20|20 Creative Group is working with Fresno Heart and Surgical Hospital to create a profound and moving campaign around their weight loss surgery program. This is NOT at 1-800-GET-THIN weight loss program- it's holistic approach focuses on a lifetime of wellness through a permanent healthy lifestyle. We want to communicate this dedication, compassion and inspiration through this radio spot.

The tone is sober but ultimately uplifting. We want people to realize this is where a new opportunity begins. This will be aired mostly in California's Central Valley with strategic buys in other coastal regions. We are targeting those who are severely overweight or obese, especially those who have tried other weight loss solutions in the past and have failed. Many of these folks can be in denial about how their weight affects their quality of life. This can hopefully open their eyes to what options really exist for them

Ideally, we're looking for a Morgan Freeman-type voice. The read should have dramatic pauses and emphasis where appropriate. Nothing too cheesy or over the top. We're going with a sincere, compassionate, and wise tone in this campaign. We envision this being produced with a simple background track. This will be the first in a series of radio spots, TV VO, web videos, etc.

File format- MP3


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