Opel Spec Car Spot

Job #61391

Job Posting Details

Job # 61391 Opel Spec Car Spot

Posted Date
Aug 15, 2012 @ 17:49
Respond By
Aug 17, 2012
Word Count
11
Role
Generation Y
Style
Friendly
Language
English (North American)
Gender
Male
Age Range
Young Adult
Category
Television
Market
-

Job Description

This is a spec commercial spot for Opel cars that will be used on a director's reel in order to display their style and get similar commercial work. As a spec spot, it will not be broadcast, but the presumed audience should be professional males/females in their late 20s. They've owned cars before, but Opel might be their first NEW car that they have bought. They are "creative class" with hip jobs and interesting hobbies. The VO should be a late 20s male that is relatable to this audience. Hip, fun, but has a real career that he takes seriously. Think of the kind of person who would be in a VW commercial.


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