When You're Thinking Gas Job # 649

Job Posting Details

Job # 649 When You're Thinking Gas

Posted Date
Sep 8, 2005 @ 12:32
Respond By
Sep 9, 2005
Word Count
Age Range

Job Description

The Client wants to produce on Friday (of course) and I'm not sure how it will unfold. I will call or e-mail those that we select to talk rates for the single lines you may read.

For now, I need a spec voice specifically for the 1st spot we'll air.
The opening line could be read as a Louie Armstrong/BB King type, bluesy v.o. Feel free to try whatever delivery you'd like. That same voice should be carried through the rest of the lines except for lines with parenthesis. Lines with parenthesis should be a different read or voice. Probably should be a straight authoritative read. So both voices will trade back and forth. That script follows here.

We really just want to spec the Louie Armstrong type voice.
Copy for spec:

Different voices (back and forth effects)
Italicized type is Louie Armstrong, BB King style soulful, bluesy V.O.
Bold Underlined type represents consistent elements read in announcer voice that’s creative and distinct.
(Type in parenthesis represents straight announcer voice)

When you’re thinkingMan, that’s a whole lotta money for a gallon of gas!

You’re thinking Hyundai! Because we’ve got a whole lotta Hyundais (Over 8 different models) that get over 30 miles per gallon.

Think Burlington HyundaiAnd get a whole lotta car for your money. Get more standard features(no contest), more safety (Only Hyundai offers front and side airbags standard on every model), and more warranty(It’s America’s Best Warranty!)

Everybody’s thinking Burlington Hyundai (Group Shout)
…You need to be a whole lotta stupid not to buy a Sonata for only $15,500 from Burlington Hyundai today!There’s a whole lotta Hyundai going on!

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