Job #65735

Job Posting Details

Job # 65735 1262_core_studio

Posted Date
Oct 26, 2012 @ 17:15
Respond By
Oct 28, 2012
Word Count
Conversational, Confident
English (North American)
Age Range
Young Adult

Job Description

Project Overview and Objectives
This is an approx. 90-second video that will illustrate:

• The client value that "company" provides (“Company" ‘re-imagines reach’ by driving action over exposure, and by allowing advertisers and agencies to precisely identify, locate and connect with their most valuable customers”)
• How it delivers client value in digital marketing using its proprietary Purchase Precision Technology

The video has to:

• Educate audiences (sales teams in other parts of the business as well as advertising agencies and corporate advertisers) about "Company" and how it works
• Compel audiences to call "Company's" sales team or visit its website

The audiences for this video include:

• Sales teams who are used to selling traditional coupon advertising to national and local advertisers – but who we want to start selling digital advertising
• "Company's" hip, young NY digital sales teams who need a compelling sales tool
• Young NY advertising agency buyers and evaluators who need to feel that "Company" offers a new level of precision marketing
• National and local advertisers who need to see the advantages of "Company's" precision digital advertising

The video will be used in multiple environments:

• On home page
• Trade show
• In sales presentations
• As an emailable introduction to prospects

Key Messages
The key messages of the video are:

• "Company" uses the world’s most precise targeting technology to re-imagine reach – delivering probability over possibility and action over exposure.
• "Company's" Purchase Prediction Engine seamlessly integrates:
• An unmatched array of online and offline data to precisely identify consumers who are most likely to act on seeing an advertiser’s message
• Sophisticated geo-targeting technology to locate the sub-ZIP-level streets and neighborhoods where your best consumers live
• Precise media distribution technology to deliver campaigns which connect advertisers and consumers in a vast array of media on any device through multiple digital channels (online or mobile)


Note from Voices.com: This job posting has been reviewed and approved by Voices.com staff. Voices.com recommends that you slate your name and record a portion of the client’s script for auditioning. Please title the audition file with your name to assist the client in selecting an appropriate candidate.

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