1262_core_studio

Job #65735

Job Posting Details

Job # 65735 1262_core_studio

Posted Date
Oct 26, 2012 @ 17:15
Respond By
Oct 28, 2012
Word Count
373
Style
Conversational, Confident
Language
English (North American)
Gender
Male
Age Range
Young Adult
Category
Internet Video

Job Description

Project Overview and Objectives
This is an approx. 90-second video that will illustrate:

• The client value that "company" provides (“Company" ‘re-imagines reach’ by driving action over exposure, and by allowing advertisers and agencies to precisely identify, locate and connect with their most valuable customers”)
• How it delivers client value in digital marketing using its proprietary Purchase Precision Technology

The video has to:

• Educate audiences (sales teams in other parts of the business as well as advertising agencies and corporate advertisers) about "Company" and how it works
• Compel audiences to call "Company's" sales team or visit its website

Audiences
The audiences for this video include:

• Sales teams who are used to selling traditional coupon advertising to national and local advertisers – but who we want to start selling digital advertising
• "Company's" hip, young NY digital sales teams who need a compelling sales tool
• Young NY advertising agency buyers and evaluators who need to feel that "Company" offers a new level of precision marketing
• National and local advertisers who need to see the advantages of "Company's" precision digital advertising

Venues
The video will be used in multiple environments:

• On home page
• Trade show
• In sales presentations
• As an emailable introduction to prospects

Key Messages
The key messages of the video are:

• "Company" uses the world’s most precise targeting technology to re-imagine reach – delivering probability over possibility and action over exposure.
• "Company's" Purchase Prediction Engine seamlessly integrates:
• An unmatched array of online and offline data to precisely identify consumers who are most likely to act on seeing an advertiser’s message
• Sophisticated geo-targeting technology to locate the sub-ZIP-level streets and neighborhoods where your best consumers live
• Precise media distribution technology to deliver campaigns which connect advertisers and consumers in a vast array of media on any device through multiple digital channels (online or mobile)


 



Note from Voices.com: This job posting has been reviewed and approved by Voices.com staff. Voices.com recommends that you slate your name and record a portion of the client’s script for auditioning. Please title the audition file with your name to assist the client in selecting an appropriate candidate.

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