Case movie for advertising campaign

Job #67004

Job Posting Details

Job # 67004 Case movie for advertising campaign

Posted Date
Nov 19, 2012 @ 10:51
Respond By
Nov 21, 2012
Word Count
323
Style
Perky, Confident
Language
English (North American)
Gender
Female
Age Range
Young Adult
Category
Business

Job Description

Hi.
We're an swedish advertising agency named Rodolfo. During this autumn we've done a campaign for our client NTI Gymnasiet. A high school, or actually 13 schools with the same brand spread in cities from southern to northern Sweden. In these schools there are a lot of nerds. They study IT, electronics, media and design. Characteristic people with specific interests. This is what we wanted to show with the campaign Nörduppropet. A rollcall to change the definition of the word Nörd (nerd) in the swedish lexicon (SAOL - svenska akademiens ordlista).

With no mediabudget we engaged over 5 600 people to sign the petition and we've gathered over 1 600 new definitions.

The case movie describe this campaign.
Reference for voice: http://www.youtube.com/watch?v=jXUbq-3h2HE

Thanks for applying.

Best regards,
Adrian Swartz
Project Manager


 


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