Case movie for advertising campaign

Job #67004

Job Posting Details

Job # 67004 Case movie for advertising campaign

Posted Date
Nov 19, 2012 @ 10:51
Respond By
Nov 21, 2012
Word Count
323
Budget
$100 - $250
Language
English (North American)
Gender
Female
Age Range
Young Adult
Category
Business

Job Description

Hi.
We're an swedish advertising agency named Rodolfo. During this autumn we've done a campaign for our client NTI Gymnasiet. A high school, or actually 13 schools with the same brand spread in cities from southern to northern Sweden. In these schools there are a lot of nerds. They study IT, electronics, media and design. Characteristic people with specific interests. This is what we wanted to show with the campaign Nörduppropet. A rollcall to change the definition of the word Nörd (nerd) in the swedish lexicon (SAOL - svenska akademiens ordlista).

With no mediabudget we engaged over 5 600 people to sign the petition and we've gathered over 1 600 new definitions.

The case movie describe this campaign.
Reference for voice: http://www.youtube.com/watch?v=jXUbq-3h2HE

Thanks for applying.

Best regards,
Adrian Swartz
Project Manager


 


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