:60 second online branding spot

Job #71040

Job Posting Details

Job # 71040 :60 second online branding spot

Posted Date
Feb 5, 2013 @ 09:48
Respond By
Feb 6, 2013
Word Count
English (North American)
Age Range
Young Adult
Internet Video

Job Description

Need someone who can deliver a strong message over a :60 second spot

Note: this is not a spot directed towards girls, but women and moms. It should be more mature and gritty.

eg. http://www.youtube.com/watch?v=fsP6XTHBwRw

Rough music track also attached.

-Modern strong woman’s voice, cast anywhere from age 20-35
-Contemporary, hip, strong, modern, real – a voice that will cut through over and above the music bed underneath
-Someone very believable sounding – the kind of person most women and moms will believe
-Someone capable of putting an emotional meaning into their words
-Voice could be a bit gritty
-Someone with range – to keep it interesting and believable through 60 seconds of copy
have two alternate scripts now and would like to get reads on both.

Bold, powerful portraits of successful, high energy, woman who achieved their goals by unleashing and followitheir passions in life. Women who have a uniquely “Bratz” style, and who clearly followed their own path, treadingnew ground in the process. It's an aspirational spot, but it's not sappy or cheesy at all. The music, visual style and
editing, make it feel hip, uplifting, and even badass. There is a voice over, with the central theme being “What is passion?” With each woman shown, the voice over answers it in a different way, finally revealing a girl playing wiBratz doll and concluding that passion means following your dreams and treading your own path... without fear. begins with imagination and role play as a kid. With the right combination of dolls and imagination – there is no limto where these girls can go.
The spot shows that Bratz girls are bold, creative, and think outside of the box. They are feisty, diverse, and
have a flair that is unique to this brand, and we will express that both visually and thematically through this
memorable brand film.

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