WeRoc Anthem

Job #7637

Job Posting Details

Job # 7637 WeRoc Anthem

Posted Date
May 23, 2008 @ 18:00
Respond By
May 28, 2008
Word Count
194
Budget
$100
Language
English (North American)
Gender
Male
Age Range
-
Category
Radio
Market
-

Job Description

Think Dennis Leary. You need a chip on your shoulder. A deep, ballsy radio voice. No wimpy reads.

You need to rally the troops like Jane Fonda at a war protest. Amp it up. Your enthusiasm must get people excited. Gradually build it until your fully revved up by the end. This is a rally cry for an entire city. Its success depends on YOUR delivery!

PLEASE READ BOTH THE V.O. AND THE TAG.

SCRIPT



V.O.

Okay Rochester cynics, listen up. Yes, we have snow. Fluffy, ski on it, make snow angels with it, snow. Ya know what we don’t have? Earthquakes, tornadoes, brush fires…we’re 100% free of cataclysmic events. And I’m glad downtown isn’t a huge metropolis. When big acts like Springsteen come to town, I can actually score tickets. And how about those six thousand dollar a month big-city mortgages? Here, you can pay a fraction of that and own a showplace on Park Avenue! Bottom line, we’re one of America’s best-kept secrets. Rochester has hot dogs in two colors, three fortune five hundred companies and four beautiful seasons. We have art films at the Little. Indie radio stations. Kick (SFX: BLEEP) museums. And more festivals than you can shake a garbage plate at! We got to stop looking down on Rochester and start talking it up! Let’s band together and shout to the world that we love our city! That together WE ROC!



TAG
Ready to change Rochester’s rep? Go to weroc.org and download your Promise to ROC card. If our crew finds it on you, you’ll win cool free stuff. Talk it up Rochester. Together WE ROC!

About the Client



This client has posted previously with Voices.com
This client has not used the SurePay service.

We believe the best agencies have a clear purpose.
Ours is liberating promise.

Every purpose, every brand is a promise.

Partners + Napier liberates that promise by daring to do whatever it takes to unleash potential. By whatever it takes we mean thinking beyond the narrow
confines of advertising and searching for new ways to connect with our clients' customers and prospects, whether that's building communities on the web or knocking down buildings in real life.

Liberating promise also goes beyond our clients and their brands. We take seriously our obligation to unleash the potential of our people and the communities in which we live and work.

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