We ROC - Location Job # 8173

Job Posting Details

Job # 8173 We ROC - Location

Posted Date
Jun 18, 2008 @ 13:54
Respond By
Jun 18, 2008
Word Count
Age Range

Job Description

This is for a 60 second radio spot that includes the tag

Start out with a chip on your shoulder, show some personality, but not too abrasive. We want people to like you. Are you nuts! lots of energy. Really amp it up through pantsuits. then bring it back down to a friendly conversational tone at "And as I helped..."

Personality. high energy. enthusiastic. fun.



So we’re stuck on the tarmac and this guy in the window seat asks where I’m from. I say Rochester, and he says, “I could never live in Rochester…nothing’s around there,” and goes back to sippin’ his coffee. So, I grab his shoulder and quietly say, “Are you nuts! There’s a ton of things around Rochester! In 15 minutes I’m walking my kids through the best children’s museum in the country. I can find peace of mind at Letchworth in 40 minutes, or scream my head off at the Carrier Dome, Rich Stadium or HSBC Arena in 75. In 60 I’m snowboarding at Bristol or sipping wine in the Finger Lakes. I can drive to Toronto in 3 hours and fly to the Big Apple in 1. I’ve got more options on a Saturday than Hillary Clinton has pantsuits.”

And as I helped the stewardess clean the coffee off his lap, I knew I got through to him. We’re actually seeing the Orangemen together in November. And I’m driving.

Ready to change Rochester’s rep? Go to weroc.org and download your Promise to ROC card. The next time you’re at an event, show it to someone from our station, and you could win cool stuff. Talk it up, Rochester. Together WE ROC!

About the Client

We believe the best agencies have a clear purpose.
Ours is liberating promise.

Every purpose, every brand is a promise.

Partners + Napier liberates that promise by daring to do whatever it takes to unleash potential. By whatever it takes we mean thinking beyond the narrow
confines of advertising and searching for new ways to connect with our clients' customers and prospects, whether that's building communities on the web or knocking down buildings in real life.

Liberating promise also goes beyond our clients and their brands. We take seriously our obligation to unleash the potential of our people and the communities in which we live and work.

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