Handy Chevrolet Red Tag Smashed

Job #914

Job Posting Details

Job # 914 Handy Chevrolet Red Tag Smashed

Posted Date
Dec 16, 2005 @ 14:38
Respond By
Dec 16, 2005
Word Count
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Job Description

The read should start out as a news announcement and build quickly to a voice of god creating the feel of a gigantic can't miss it event. The 2nd to the last line is an on camera read that we have in the can. It's an elderly lady being led away in hand cuffs tying this spot to a 3 year campaign that we've done where she gets arrested for stealing a car because she got such a great price. It doesn't make much sense in this context but our audience will get it. The read should build until that point and quickly tag the end line. You'll have 25 seconds for your part as she takes 5 seconds for her line.

Announcer V.O.: The GM Red Tag price is a national pricing strategy that saves you money. But now, in an unprecedented event – Handy Chevrolet is going to do what no other dealer has done before. For 1 week only – Handy Chevrolet will mark their entire inventory down hundreds of dollars below the red tag price - plus - guarantee you more for your trade in. One week, never again, don’t miss it.
Talent on camera takes 5 of the 30 secs: The best price today is at Handy Chevrolet!
Anncr V.O.: Sale absolutely ends Dec 31st at 4pm.

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