ARGO online presentation - British accent a plus

Job #921

Job Posting Details

Job # 921 ARGO online presentation - British accent a plus

Posted Date
Dec 26, 2005 @ 04:57
Respond By
Jan 15, 2006
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Job Description

ARGO Presentation VO Script

This is an online presentation aimed at pharmaceuticals in the United Kingdom, so it's very corporate and conservative. British accents would be a big plus. Please see the rough animation at to get a feel for the presentation. NOTE: This script is very close to final, but may still have some minor adjustments with some of the terms used.

Argo, a new account development model.
Fast Tracking Sales.

In the traditional sales model, the salesperson tries to see the customer ... often on spec and usually via an assistant. This can be hit-and-miss, and time-consuming.

As professional sales people, we need:

* sales calls with pre-agreed agenda
* more selling time, less "chasing" time
* more implementation

In the new ARGO model, the message is sent, as a tailored mailing and followed up by the Marketing Masters tele-marketing team. The agenda-based appointment is then booked for the account manager. The face-to-face call is carried out.

Argo's customer-centric model sends target mailings to different accounts based on their needs and levels of brand usage. Recent response rates have been higher than 70%. Compare this to your current mailing responses.

Here's how the Argo process works, with face-to-face calls:

* First, the client and Marketing Masters define the target accounts
* Next, we agree the target prospects
* We then craft the letters and gain copy approval
* Marketing Masters makes follow-up calls and books target appointments
* We may also email letters, if not received
* Marketing Masters manages the salesperson's diary remotely using the Argo system
* The salesperson can then make the face-to-face call
* Marketing Masters then sends follow-up letters to the target automatically.

Here's how the Argo meeting support process works:

* First, the client and Marketing Masters develop the target list
* Next, we craft the letter and gain copy approval from the client
* We then invite prospects to meetings
* We may also email the letter, if not received
* We then populate the meeting with target prospects
* Meeting follow-up - Face-to-face calling support
* Marketing Masters also books appointments post-meeting
* Marketing Masters manages the salesperson's diary remotely using the Argo system

Argo delivers:

* More agenda-based and increased selling time
* Campaign implementation
* Access to key customers

In summary: proven competitive advantage.

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