Innovative Leaders Know

Job #960

Job Posting Details

Job # 960 Innovative Leaders Know

Posted Date
Jan 10, 2006 @ 16:19
Respond By
Jan 16, 2006
Word Count
0
Budget
$250
Language
English
Gender
Both
Age Range
-
Category
-

Job Description

Relationship Marketing is an agency that uses personalized marketing communications to build more meaningful and profitable relationships
with the individuals who matter most.

Direction: Dramatic, low, raspy, mature, a cross between Sally Kellerman & James Earl Jones. Dramatic pauses, punch key words.

Option: Raspy, British female VO may be interesting.

Project: Self promo piece used as an "intro" to our coporate web site or possibly used to as a "set up" to seminars where our CEO is speaking.

SCRIPT:

The innovative leaders – within any given industry – embrace the windshield.

They know exactly where they’re going.

Innovative leaders know that focusing on the customers who matter most is the key to driving profitability, growth & shareholder value.

They know that some customers are worth a solid investment to keep... to nurture...to acquire... while others simply are not.

Innovative leaders have identified their most valuable customers…and they’ve already implemented ways to increase their lifetime value.

They know that their most profitable customers – to remain loyal – must feel understood, informed and appreciated.

Innovative leaders know their customers. As individuals.

They know why they buy, when they buy & when they’re likely to buy again.

They know when to make contact, how to make contact – and what to say – or offer – to motivate them to act. Now.

They know when a profitable customer is about to defect - They reach out & entice them to stay.


Innovative leaders know that although their customers share a “common connection” – their patronage – they are, in fact, unique individuals. Each with their own special set of beliefs in what they value and trust.

These “uncommon connections” are the combinations of reasons why an individual loves – hates – or is indifferent to – doing business with you.

Innovative leaders know...the importance of uncommon connections.

Uncommon Connections.
Extraordinary results.

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