versatile, robust, urban.
English (North American), English
Middle Aged, Young Adult
Business, Documentaries, Educational, Internet, Movie Trailers, Music, Podcasting, Radio, Television, Videogames
radio, on-air personality, voice-over for radio and television commercials, imaging, music (hooks), hosting.
GREENLIGHT ENTERTAINMENT 1998 - 2012
Owner/Consultant/DJ Miami, FL
Provide creative solutions for projects in various sectors including publishing (Confessions of a Promo Queen), leadership development (Pierre Campbell Leadership Network), music/entertainment (A&R/Producer/Programming), marketing/promotions for major and independent labels (Interscope, Sony, Atlantic, Jive, Universal, WMG, Asylum), and events (Winter Music Festival). Exceed client goals by managing the creative process, including logistics, deadlines, and budgets. Successfully created and launched online digital magazine (illscoutreport.com). Drive unique traffic to website by providing interactive and compelling content, social media marketing, hiring, training, and managing staff. Established successful DJ company which provides entertainment for corporate events, concerts, clubs, and special occassions.
WINTER MUSIC CONFERENCE 2011
Event Coordinator Miami, FL
Executed daily event logistics for all attendees, panelists, and talent. Ensured proper Panel Rooms, Green Rooms, and VIP accommodations. Monitored event flow and staff to maintain punctual schedule for each panel and event. Primary point person communicating and liaising with security, venue hospitality, panelists, talent and WMC administrative staff to create the most efficient and enjoyable event experience for the conference attendees, panelists, and talent.
CLEAR CHANNEL, WBTJ-FM 2001 - 2010
On-Air Talent/Mixshow DJ Richmond, VA
Created and executed top-rated radio shows including #1 Night Show in 12+, 18-34, 25-54 demographics, #1 Weeknight Mixshow, #1 Midday Mixshow, and #1 Friday Night Mixshow. Created compelling content for broadcast and online media. Performed as DJ and Host for station events including live remote broadcasts and appearances and call-ins. Interacted with audience to provide entertaining and substantive discourse. Created and executed multi-tiered promotions. Produced compelling imaging, promos, segues, and bits. Established and managed corporate partnerships with Macy’s, AT&T, Nissan, Papa John’s, Toyota, Best Buy, etc. to increase station visibility. Established talent development program with focus on effectively training and managing Marketing candidates and On-Air Talent.
CLEAR CHANNEL, WBTJ-FM 2001 - 2004
Promotions Director/On-Air Talent/Mixshow DJ Richmond, VA
Successfully relaunched station by creating and implementing innovative strategies to increase market share and station visibility. Managed marketing mix. Developed and executed compelling promotional campaigns for broadcast and online content. Established new category of music programming tied directly to contests and prizes via incentive-based listenership, which became a format staple. Procured and booked top-level talent for station events, including Diddy, LL Cool J, 50 Cent, etc. Create and maintain budgets. Hired, trained, scheduled, and managed street team. Established and created third-party tie-ins via corporate and civic partnerships including Interscope, Universal, Warner Brothers, Sony, Def Jam, Bad Boy, Sprint, AT&T, NASCAR, Nissan, Toyota, Ford, Pepsi, Richmond Public Schools, Virginia Commonwealth University, J. Sergeant Reynolds Community College. Liaised between sales and programming departments to facilitate cross-promotions, sponsorships, annuals, and community events via client-based networks. Adept at anticipating cultural and lifestyle trends to bolster station image within core demographics.
STU-COMM, INC., WNRN-FM 1996 - 2001
Program Director/On-Air Talent/Mixshow DJ Charlottesville, VA
Successfully launched new multi-format community radio station by developing and executing programming, marketing and branding strategies in compliance with non-profit organization guidelines. Established playlists and maintained charts. Established and built relationships with record labels and trade publications. Hired, trained, developed, scheduled, and managed staff. Produced imaging and special programming. Performed as On-Air Talent and DJ. Within the first ratings period after launch, WNRN was the #1 station in the market, prompting Nielsen to name the station a “Model Start-up Station”.
EDUCATION & PROFESSIONAL TRAINING:
University of Virginia, Bachelor of Science
Created and facilitated, Talent Development Sessions – “Intern to Entertainer”
Expert in Microsoft Office, Word, Excel, PowerPoint
Expert in Mac OS
Knowledge of Selector
Knowledge of RCS
Expert in broadcast equipment. (Board operations, 360 Systems, Instant Replay, Shortcut)
Expert in DJ equipment. (Serato ScratchLive, Rane, Technics 1200, Pioneer CDJ)
Expert in broadcasting software (Prophet music automation system, VoxPro)
Expert in recording and production software (ProTools, Logic, Adobe Audition, VoxPro)
Bachelor of Science, University of Virginia
Computer & Software
Macbook Pro, ProTools 9, Logic Pro
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