Ag Financial needed a voice that spoke to the American Farmer but wasn't in the typical \"southern hick\" that is often referred to as Rural. The tone of this piece had to have some understatedness but also be a powerful reminder that there was help out there in times of trouble. Someone who was trustworthy and authentic.
North American (General)
North American (South West - Texas)
Note: Transcripts are generated using speech recognition software and may contain errors.
farming. His hard work. This life we choose isn't for the faint of heart. Tough times make it easy to give up, but with determination and faith, Good will overcome the bag. Farm teaches us that year after year. It's in those special moments when we've put in Honest Day's work and the sky stretches out and nature nods in agreement, we're reminded this way of life will endure.
Everyman, Farmer, Storyteller, Attentive, Authentic, Authoritative, Caring, Inspirational, Measured, Softspoken, Sympathetic, Trustworthy, Approachable, North American (General), North American (South West - Texas)