Introduction insights on marketing book - designed to help you grow your business Fast! ;-)
Middle Aged (35-54)
North American (General)
North American (US General American - GenAM)
North American (US West Coast - California, Portland)
North American (US Western)
Note: Transcripts are generated using speech recognition software and may contain errors.
if I had to summarize the essence of this book in one sentence, it would be the fastest path to the money. I purposely put this as early as humanly possible in the book because I don't want to waste your time. I know for a certainty that this opening sentence will be off putting to a large number of people and frankly, I'd much prefer they read someone else's business book full of ****** winning cliches. Like follow your passion, work hard, hire the right people, blah, blah blah. If that's what you're after, then search amazon. There'll be a gazillion business books there for you on all these airy fairy concepts and much more mostly written by professional authors and researchers who've never actually built a high growth business. This book is blatantly and unashamedly about growing your business fast and reaping the rewards of that kind of success. As zig Ziglar famously said, money isn't everything, but it ranks right up there with oxygen, yep, nothing, nothing kills a business faster than a lack of oxygen A K A money. Why am I so unashamedly focused on the money getting there are a few good reasons, firstly, there's almost no business problem that can't be solved with more money, which is handy because almost every business I know of is full of problems. Money helps you solve the vast majority of things that make business a pain in the backside. Secondly, when you've taken care of yourself, you have a chance to help others. If you didn't go into business to make money, then you're either lying or you have a hobby, not a business. And yes, I know all about delivering value, changing the world and so on. But how much of that are you going to do if you're broke? How many people can you help?
Spokesperson, Presenter, Business Woman, Authoritative, Believable, Engaging, Genuine, Informative, Sincere, Straightforward, Relatable, Approachable, Intelligent, North American (General), North American (US General American - GenAM), North American (US West Coast - California, Portland), North American (US Western)