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Old Spice: Buried Scentiments (English - ironically earnest)

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Voice Over • Video Narration


Here was an online activation for Old Spice Father's Day - a limited run of dad-centric merch was given away on social media platforms following this spot showing up in folks' feeds. I got to capture the classic winking irony that suffuses so much of the Old Spice brand creative.

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Vocal Characteristics


English (North American)

Voice Age

Young Adult (18-35)


Note: Transcripts are generated using speech recognition software and may contain errors.
Each gift from the old spice buried sentiments line comes with a heartfelt note buried deep within an item's wash care label. It'll have Dad saying things like from old spice. Really old spice buried sentiments, yep. Old spice like the deodorant.