Laurie Larson

Overview

In the 90’s Laurie was the co-editor of Crossroads Magazine, the first to track and chart airplay of college and non commercial stations. She also worked for Critical Mass Media in the 90’s, the largest commercial radio research firm with over 1.200 radio station affiliates, where she tabulated results for Auditorium Music Testing and Call Out Research in every genre.

In radio for over 30 years, she has worked as a radio DJ, consultant and music director in California, New Mexico, Ohio, Arizona and Texas. She has also been a Program Director and Operations Manager for multiple cluster stations in Phoenix, San Francisco and Sacramento. At each station she programed ratings and revenue more than doubled. Her voice is currently heard daily coast to coast on Clear Channel stations and affiliates, Sirius XM, Salem Communications, Entercom, Bonneville Media, and other stand alone radio stations.

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