When Samantha Stone, author and rights holder, was looking for a narrator for Unleash Possible, she had three criteria: 1. The narrator should have a confident presence and a great voice. 2. The narrator should have a marketing background, so as to have command of the industry, material, and terminology, and the ability to deliver it conversationally and naturally. 3. The narrator should \"speak Samantha,\" and understand her and her approach to life and business. I am so fortunate to be chosen to narrate this seminal marketing playbook, one that is heavy on real-world examples and case studies, and one that uniquely emphasizes the relationship between marketing and revenue.
English (North American)
Middle Aged (35-54)
US General American (GenAm)
Note: Transcripts are generated using speech recognition software and may contain errors.
Chapter two non traditional metrics marketing must own. I'm the type of person who measures everything. I know how many proposals I convert to revenue. I know the profile of the executives who hire me. Compared to those who take free advice, I know how many hours each type of engagement takes to complete. I even know how Maney chocolate truffles it takes to get through a difficult conference call. Thanks is owed to my dad. The primary reason for my number obsession. You should have seen the charts he had drawn counting down to retirement. They were a work of art. This is a shared obsession among my community of marketers. We become fixated with open and click through rates. We, Fred over keyword ranking, were thrilled when our email subscription rates skyrocket and for good reason. These are metrics related to the tools of our trade, which we must learn to master. However, these air, not the measurements marketing should be held accountable against
Boss, Coach, Generation Y, Professor, Teacher, Dynamic, Educational, Endearing, Informative, Knowledgeable, Persuasive, Professional, Smooth, Versatile, Personable, US General American (GenAm)