Case study narration

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Middle Aged (35-54)


North American (General)


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the accelerant portfolio offers powerful seed treatment solutions so farmers can protect and nourish their crops from the day they're planted. Problem is many farmers don't completely understand how or why they need seed treatment with many other benefits literally hidden underground, enter the virtual root dig app, inspired by the latest in augmented reality, we saw three D mobile technology as a compelling way to give the accelerant brands audience a bold new perspective on the challenges their crops face and how c treatment solutions can help. We built a unique a our experience that allows users to plant a lifelike three D. Soy or corn plant virtually anywhere and pull it out of the ground to explore the four areas of coverage that the accelerant portfolio offers with informative graphics, interactive statistics and embedded video. The virtual root dig app provides an entertaining and educational experience all delivered with the innovative look and feel of the accelerant brand. The app was rolled out through a comprehensive digital campaign, brochures, website and even eye catching a our target coasters at events and the response has been strong, especially with the salesforce, eager to explain industry leading products to their customers breaking new ground as the first app of its kind in the act space, the virtual root dig grabs farmers attention and helps them see the benefits of seed treatment in a whole new way