Radio ads

Profile photo for Sean Sean
Not Yet Rated
0:00
Radio Ad
2
0

Description

Radio ads is a good week to promote in anything you want buy a business as an affiliate marketer commission from posting links on social media

Vocal Characteristics

Language

English

Voice Age

Middle Aged (35-54)

Accents

British (General) Welsh

Transcript

Note: Transcripts are generated using speech recognition software and may contain errors.
welcome to affiliated everybody with Click Bank. Here I am. Thomas McMahon joined my co host, Kyle Costa Rica. Say hi, Kyle. How's it going? I hope that you guys just saw why I'm not a professional beat boxer or a musician of any kind. But happy to be here, Thomas Super excited for our guest as well. Yeah. We are joined by Vlad from Red Truck. Uh, I 01 of the great partners that we've got here at Click Bank solving all kinds of problems for our affiliates and sellers. So we were excited to have them on to talk all kinds of traffic trends coming up. Why? Red track has grown so much over the years here and really kind of really interesting stuff on cookies and first party, third party data. We're gonna get nerdy. But if you're running any kind of traffic, whether you're a seller running their own traffic, especially if you're a media buying affiliate, you'll want to listen closely. What flats got to say? Because he sees a lot and it's got some really good insight to the space. So thanks for joining us flat. Uh, thank you for inviting me to the studio. It will be exciting to answer all the questions because he and rhetoric we share insights all the time. But typical. They're more like one on one fashion with the customers. Now we can talk to a broader audience and maybe make life of her, but a tiny bit easier understanding how it works, What's going on? I'll be happy to, so we'll jump into it. I just wanted to say first, just as you said the top. I know data for a lot of people sometimes could feel like right, like, this is gonna be boring. We're gonna be talking about numbers and math and all the horrors of elementary school and high school come flushing back or rushing back to you. But I would just want to start this whole thing off. Tracking and data could not be more important to anyone's business out there. Um, and the great thing is, we're not going to be talking about, like, super complex data or like you have to calculate yourself with something like red track. You mentioned your problem solver solving solutions, um, one of those being able to make the data easy so you can make impactful powerful decisions, which is super duper exciting. Um and so I just want to frame that up because I am a data nerd. But, you know, we need to defend the data, Um, that it's important and good to have and shouldn't be a nerd conversation. But an essential one whole point of data is actually, you may love it or hate it, but for the most part part that you use it to power decisions and visit and to I mean, when you use it, you don't. It's better when you know which comes from and why it's such a way. But even if you don't completely know why it's there, as long as you understand the numbers and interpreted to making media buying decisions that sufficient, that leads me to my first question I had for you, Vlad. Which was kind of why did read Trek come about in the first place? You're the co founder of it Operating CEO like what made you want to launch this company? Well, that's a story that goes way back into probably 2005. At that time, I was running a media bind for Boston based startup and how Now people say we're killing it through paid ads, and nobody could understand how we were doing, because I mean, 2005 paid ads to generate leads and sales for South Company, but it was like mystery magic. Nobody believed you could do it. So however, what we had besides Excel, we also tried to build our own analytical tools to make better decisions. I mean, we're a technology company. So we had developers. We built it, we launched it. Uh, actually, I was the project manager for the two also. And, uh, well, it wasn't long until just crumbled under the law, out of date, but still with digital Martin been my passion. Besides being my profession, I still enjoyed since I first time walking to the Internet. Probably 1997. Uh, it was part of my mix of dream plan aspiration to build it to that would help media bias. To make those decisions, I wanted to make myself 19 axle, but with the two. So when the time was right, when technology expand and develop to a level that the tools like credit became possible, then I get a chance to put my plans to freshen. And here we are now talking about how those tools actual work. I love it. So you're a media buyer before you were a CEO. So you really get the pain points. That media buying happens? Yeah, that's what got you. Probably. So you've been in the space for quite a while down in 2005, Kind of this media buyer that launching a red track are growing with it. We don't go back that far, but it's curious. I've seen quite a few things change in just the brief amount of time I've been the space compared to you. But over the last, let's say like, let's say like three years obviously covid changed a lot, but what kind of big trends are you seeing in the space right now? And how are people adapting? Well, I would say the biggest change that was coming, but not evident, it was just emphasised and make really evident by Rs 15.5 is that all the channels cannot be relied for decision making, like everybody used to do. Facebook. Almost now, to pilot like you pick up the framework, you follow the framework. If you don't make mistakes you actually get positive results? Uh, it was made possible because, like how Facebook and all the other bigger channels had access to third party data. So now come as 0.4 and five. Cutting access to data for Facebook and how Facebook works like, uh, more regular at network is still good. It's still good. It's still has amazing audience, amazing targeting capabilities, amazing machine learning. But now everybody is basically back to learning the marketing like it was 10 years ago. Like testing creatives. Check instead speaking the witness, etcetera. So it's, uh, Putin power decision making power back to the media bias. And I'm in love with data to make those decisions. It became a bit more difficult, of course. Uh, it's not any longer out of pilot, but it also opened the opportunity for those media bias to try all the other channels, even like I said, maybe not a year ago. But I've seen your affiliates and sellers move traffic sources. Yeah, I mean, despite the rise of tiktok. And, of course, there's a huge rising star, some optional, uh, they've been there for many years, but they know I got as much attention as they have now and I'm talking about likes of Pinterest or Snapchat. Uh, nobody was talking Pinterest Snapchat, but now we got integration requests, and moreover, there are channels, but I would never thought to be, uh, channels for affiliates, like we have linked in. We have, uh, Spotify request for integration recently, so I mean, the affiliates were always the creative crowd. Now they are incentivised to explore and find new angles because Facebook stopped being and told means we have, you know, Spotify definitely really interesting when we know tiktok has been huge. Have you seen an increase particularly, And maybe one of the traffic channels you, Metro Green snap, tiktok and Spotify Um, that's been larger than the others. I would say, Uh, tiktok is the largest, uh, in those that rate is over the last year. I feel it's sort of tick tock. I mean, they always of course, did Native, but they like last year, people were mostly talking about tiktok live this year, they actually doing tiktok and buying tiktok its characters. That's what we see. And, uh, ticktock is very friendly towards the feelings because, first of all, it's quite easy to get the privileged account types and tiktok still has redirects. And we all know that redirects give you away more power towards optimising your traffic compared to direct link in honour of tracking like, uh, Google or Facebook does nice. Okay, so can you expand on that a little bit too, or say, You know, everyone knows that redirects to that. But when you say redirects, just expand on that a little bit. Maybe what that opens up from a strategy isn't officially opens up. First of all, when you do Facebook, uh, in each edge, you are set to one Lenin page. So any tests you do, you are forced to change, then pages inside Facebook for different as you can. If you want to run one ad, 200 pages, I mean, one grateful in pages. It gets quite Corporates because Facebook quite often chooses instead of you, which might run wages and traffic. Now, when you have redirects, you can actually wonder that link And with the proper traffic distribution system for tracking place, uh, they feel it is in control where that particular click from that particular creative will go. So we have two options. A live uh, a B of a B C D. Whatever e split tests where you can rotate pages in and out actually, uh, and combined with quite complex, for example, out optimisation. If clicks are coming from here, just show them this training page and this offer clicks came from another creative show them this landing page and that offer. It's also possible, or even let's track us quite the advancement that you have about optimisation. Just do it for them, and it's I'm not sure how long it will last, but that's how things were like three years ago. And it's quite a huge step, uh, ahead or back from this quite rigid set up where you have one add one landing page and probably just one offer or couple of similar office in rotation behind that landing page. So and of course, uh, smarter feel. It's used more tools. They always find a workaround, like using other tools to change the content of the page on the fly to mitigate that send traffic onto this page issue. But when they have rhetoric, it makes things way easier. That makes sense. Yeah, and so we're so I'd love a little bit more to read. Track fits in that picture like so. If I'm using your software on top of these ad platforms, how is that helping me see the traffic coming through? And what does that do for me and able to scale? Okay, First of all, uh, if you run before, let's say last year ago, it's probably run. Just Facebook. You don't need a track. You put a picture. You get to all day in Facebook as manager Giles change. That's optimised. Do this stuff. Should you run more than one channel and that's what you do when you want to scale up. Then you need a tracker. You need an excel, or you need an excellent and virtual assistant who would do the copy paste job for you. Because when you run multiple Children to know what's working where, uh so no. And Facebook is not accurate. You need a third party to sort of measure while in date your actual performance, uh, to see the results of what ads are working. What ads are not working now multiplied by multiple business managers multiple accounts because I think not a single saying a village just running from one at the count from one business manager because they are still being banned like left and right. Then throw in a couple of other channels tests. And if you stick all the day to excel, it becomes unmanageable and takes a lot of time. It's a goal of the trackers to actually, uh, track collect all the data for you. Accumulate cause data from your traffic channels. Accumulate conversion data from Greek bank. Where are all the way of type of integration that we have from, uh, initiate your cards to purchase two refunds? Who does that and show a consistent picture of campaign performance across all channels. And all that is just the goal. Number one, goal number two. Because you can no longer put a pixel inside a quick bank to send all the conventions back to Facebook, red track or any other trackers, sends those conventions back to Facebook and then back to tiktok and then back to whatever opportunity you're using as long as there is a possibility for a poor integration. So not only you have, uh, affiliate has accurate data, has the data real time. It also feeds the condition data back to the machine learning systems of the traffic channel, helping them optimise campaigns and find more customers. And last but not least, which is number three were obvious stuff. Uh, there are media bias of different scale, like somebody spends 100 per day, somebody 1000. Somebody tends thousands per day and people want to sleep. So when you go to sleep, you either wake up every 30 minutes to check on your campaigns. Make sure not losing Mario, and he turns life into a nightmare. Or you employ some sort of rules that can shut down campaigns as soon as they're not working according to benchmarks. Maybe shutdown campaigns send you an alert, and this will at least prevent you from losing minor. I don't believe in magic buttons. I believe in human intelligence and that everybody knows their strategy. What works for them. But machines should facilitate those things. And if you know if like your kpi is below X, just shut down the campaign, shut down the ads and identification. I'll wake up. I'll figure out what to do next, and this will prevent the users from losing the money. And I've seen the setups of some of our users. I mean, it's like a day trader job. It's like six screens. Just one of them is red track, and the other screens are all other channels. Communication centre What they do so they don't lose time. Even switching tops. They switch the eyesight on the screens. So all this and real time updates real time data is extremely important. When you start to run Media Binet scale, that makes a tonne of sense. And I know that for our affiliate management team here, the fact that you can integrate to tiktok and Fire Click Bank Conversion back to tiktok right? There were any new big traffic source that comes out because you guys are faster to implement. Sometimes those, uh, integrations to the new traffic sources and Click bank can be so that there's been a big lever for people like I need click Bank to integrate the tick tock. It's like, Well, we don't have that out yet, but red track does, right, so use that kind of direct integration and then you can kind of track everything you're doing across the platform, something that works for us because we try to stay a jail we can't be as age as we wanted to, because I mean, when we start to want to make things faster, we need to grow in size. When you grow in size, you will see Julius. So it's a worry, uh, delicate balance. But we need to focus on. But you're right that making sure that we are consistently improve and expand the list of integrations we have is our constant priority. Right now. We just changed the way we update costs across probably dozens of integrations, making sure we consider not only the campaign but a placement or at, but also the geo of the traffic. Because different jobs might have a different costs that for somebody who runs as just not only us but worldwide. We also added to Yahoo Gemini integration recently now working on expanding Google, uh, enhanced conversion, then making, uh improvements for Snapchat integration, and then we'll see what we'll do next. So it's like, uh, you cannot tell being a truck. Well, we've done it. That's it. There are no more integration is to make, uh, for a foreseeable future, especially, uh, current really changing environment because the same Facebook api nobody noticed but it probably changes every other month, maybe every three months. And I'll be honest. It's way, way better than it used to be a year ago. And it does a better job. And big kudos to Facebook. They are improving and involve ground. They will make their life of media bias, especially their few eight media bias who don't have access to first party data. Where is it? Because now they accept more data points to attribute conversions as primary data points. I mean than they used to right before that you don't have Facebook quickly. You're out of luck. Now you have Facebook Twitter, you have Facebook broad already. You, of course, you have first party data. But between those two and some additional data points, there is way more opportunities. Pushback conversion data to Facebook. If it's not a tribute to Facebook, like came from tiktok to allow Facebook to actually extract some, will you adjust its machine learning and to deliver better results. So you mentioned this a couple of times. It's just it sounds really interesting, and I just want to delve into it a little bit more with you. So with red track, Um it Really, There's lots of different ways that it really promotes Omni Channel media buying right? And I think just, I think, one of the reasons why it's so valuable. Anyone that has been recently and starting in 2020 was buying Medium on Facebook and they built their business off that. And then they tried doing again. You know, this year, if the latter half of last year, they've noticed that, man, this is really, really hard. So Omni Channel is really, really valuable and sustaining your business, right, because there's ebbs and flows and all these traffic networks, as we've even talked about through those changes now. So with red Track, though, when you have that Omni Channel, you're saying whether it's an affiliate, whether I'm an offer owner, um, the attribution from a buyer or once we know that a buying event has occurred, it'll feed that data back not only to the source say Facebook. If that's where I was running the ads and the by occurred but also feed that data into other that I have, I have sync up so I could take my Facebook media buyer for Facebook buyer information and then feed that over into, um, tic tac in vice versa. Is that kind of what? Red tractor? And I just want to make sure I understand because that sounds really innovative and interesting and then have some more questions to follow up with them. You actually explain this, Correct. This is something working on as we talk. We have made first steps. It's never a complete solution because the number of integration grow. But, uh, the whole goal of us when it comes to conversion attribution is to replicate what media buyers had in the times of pixels. Because consider this, like, even three years ago, everybody put like, uh, no, it expects on that Thank you Page Google expects on that Thank you page Facebook pics on that Thank you page. Maybe some other pixels and what it does. But each pixel sees all the conversion, all the conversions regarding whether, like Facebook pixel, it doesn't care if it's a Facebook click or Google click or direct entry or partner Click. It still sees that conversion learns from this conversion fees this data back to Facebook and makes better decisions. Now, when the the attribution switched more to like 1 to 1. If it's not a Facebook conversion, you can send it to Facebook. The whole idea of UH attribution on the one hand, is to provide accurate results. On the other hand is to empower the media bias to leverage the machine. Learning of all the algorithms for Facebook and Google vin Tiktok to maximum potential and to maximum potential means further than the maximum amount of data and meaning when you have one condition and five channels, you want to send that conversion to all the five channels because each of those five channels will extract some value, will build some better audience targeting etcetera based on the data you sent to the channel, and that's what we are working on right now. It's, uh, in the test. It's more about making not making the functionality because we have Earth in places smaller, creating an easy to use and clear interface. Because imagine, you have to connect actually all the channels and understand what will happen. We have one condition rhetoric and push it to all your channels because then it means that you never have act well. And there was the case of having accurate data when you do Omni Channel. But now we will make it inaccurate on purpose. And it will be the decision of the customers. Like what? Do you want a feedbacks data or just feel the data, which was attributed as a marketer. Knowing how the system works, I would say, Hey, feed all the data you want but will not enforce. This will make this an option. And, of course, we also, uh, that should be live for as soon we also just integrating Google Analytics by default right now. I'm not sure what why? Google Index has, uh, resurfaced him being a popular too, especially for somebody already using tracker. But we have many, many requests for you guys and you integrate with Google in talks. Hey, why not? We could before, but it still requires a bit of jumping around some hoops, uh, to make it work. We just integrating it like any other post back. Okay, you have this. Traffic will send all the conversations back to Google analytics now. Fast. Yeah, well, you know, I appreciate you explain, because I think that could be a really powerful to, obviously just from a speed standpoint, right? Like you could get to really, actually good data so much faster when all your channels are feeding into that same pool of buyers and making each other smarter. Today, I that being said, the next thought that pops to my the head from a contrarian standpoint, is, um well, are all buyers created equal across each platform? So if I'm feeding my Facebook buyers into my tiktok audience, um, are they vastly different buyers? So I'm actually not getting the tick tock buyers that want vice versa to end up convoluted my data and kind of almost get an average buyer verse, maybe say, this is just theoretical, right? So if say, my tiktok buyers had a younger demographic when I was pure tiktok and they happen to have a higher HIV. But now I'm feeding in Facebook buyer data, and that's maybe an older demographic with a lower gov. Do I stand the risk of actually hurting the learning from tiktok verse, you know, making it all collectively better. So I don't know if there's a way to tag and, like segment that trafficked to look at it and then maybe decide if I want to aggregate. Or maybe I say, Hey, only tiktok traffic. I want you to go out to all my sources and feed that in because that's got better stats, for example. So I really just want these types of buyers, um, and actually instead of what I was getting on my Facebook campaign, so that kind of makes sense that I was kind of alluding might not be able to answer it, but it was just the thought that popped in my head. I mean, first of all, no, we are getting really noted. So just listen, Noah, to break into the super nerd if I could black Okay, uh, so it makes little sense, Uh, at least in terms of, uh, asking that question, you know, in terms of practical outcome, um, there is no one fits all size in media buy. So for some, uh, campaigns for some, for some products, it's my big counterproductive. Because really you'll get one audience from tiktok and where we're different audience from Facebook. And when you try to mix those, uh, the machine and we'll go, Hey, why? Because I mean, those are people who are buying, but those other people they also buy and the algorithm will try to find them both. So I think, uh, the you already nailed it. The benefits are happening with consistency. So if you like your audience is consistent across the channels, that is definitely beneficial. You feel like one channel is an outlier. You may want to keep it out of the mix, but now again, with the track, it's quite isn't doable. We just sent part of the traffic as an outline. Just rockets stand alone and mix everything else together. Nobody forces you to fit, uh, tiktok to Facebook. You have always the way to reset top, and she trackers give you the power because, OK, you have one hoping from Click Bank. But having one hop link never prevents you having two offers in the right track with the same topic one for tiktok traffic on her Facebook traffic, Facebook traffic, our feeds to everybody ticked up traffic feeds. Just a tick tock boom. Yeah, that was that was a big improvement. I mean, when I was imagining affiliates six years ago, you feel is used to make eight different affiliate accounts, either just four different campaigns on the same traffic source or multiple traffic sources. So now they're just using a third party trackers like Red Track, and they're able to segment over there versus having them need all these different click bank accounts if you log in and out of there. Still like multiple channels, especially for Facebook, which bonds their business managers. But it's at least isn't managed. And the date remains in one place, which is a huge time saver. Yeah, well, I love that of that post back conversions to other platforms, though. I mean, I think I'll make a good point that it could muddy it. But gosh, like if I'm somewhat successful on Facebook already, and I'm trying to branch into new traffic sources to be able to feed conversion data to them faster than just trying to wait on that traffic source to get traction, that's big for me. Like if I could just feed ticktock Facebook conversion events while I'm trying to get tick tock going that would make me feel more confident diving into a new traffic channel. Yeah, yeah, I think you're totally right, Thomas. It's like I just love this. This the flexibility, but it's a great way to if you know who your audience is. You already have a traffic channel like I want more of them. Let's go inject that into a new traffic channel, right? But at the same time you have the flexibility, and that data comes back, is saying that's actually not who buys on this platform. Here is who is buying your product on this plan. For now, you could adjust and change so just that flexibility, which otherwise even placing a pixel, might have been a lot harder. But you guys make it just so easy with red track. That's where, as we go back to the top of it, you know, data sometimes because it's already put up your glasses. But when you could get it to where it's just simple of, like, go to where the money is the most and either make more of that money or a job just if it doesn't work and you're going to have all the data to easily and quickly make those decisions if you have something like red track, if not, you're gonna be shooting in the dark and possibly missing money. We're not making money, but but regardless, that's really cool. I just get excited about that. Especially when you think of you just integrate. You mentioned, um Spotify a brand new traffic channels, all sorts of differences. But we know that pot castor a massive place for people to make buying decisions off of. So if I could go and make Spotify smarter right off the get go because they take all my Facebook and all my tick tock traffic and say, Here's the buyers that I want all of a sudden now you could have a much faster track of success. Um, you know, going into those new traffic channels which you guys are integrating with all the time. So that's exciting. That's the whole idea, too, because in my long cohesion, any tracker is of the leverage to scale returning marketing spent. So it's not invent about the data. Something about reports that can be done with Axl always Google analytics. Uh, the tracker is a leverage to maximise the reign of market investment. And to do this, it has to go beyond just that. It has to go into maximising signals, automating all the manual operations and just make sure that the media buyers are working on creating angles, making those amazing finals. I've seen such amazing creative finals, and I wish people would make more of those finals instead of just I mean, copy pays the data into excel. I like occupation data. Sometimes I did all that many years ago, but I mean, uh I wish people were more creative and doing more of those kind of amazing ads I'm seen and I like seeing, as you know, maybe it's like professional different, really? A battle of creatives. Yeah. I mean, as Facebook gets harder to work with and more expensive and nutrients like it's all about creating afraid. If you can't make good, compelling creatives, you're gonna struggle everywhere. Which I think is what we're seeing, why people have to leave Facebook because it's gotten harder for the let's say, lower to mid tier marketer to get traction. So they're having to go to other traffic sources. But there I was curious. Are you still seeing Facebook be the gorilla that has always been? Is it still the biggest traffic source? It's, uh, not as big as it used to be a half ago, but it's still a gorilla differently. I mean, there's still traffic. There are two people who know how to use it. I I'm not sure. Maybe they making nuts, you know, 10 X. Maybe they're making five X and then who cares? Yeah. I've seen a native and YouTube grow a lot. It feels like you're solving a big problem for that first party or excuse me? Third party data getting locked up a lot, right? Like everyone used to rely on the third party data that they could really tap into get exact match targeting. Obviously, that's soupy. We'll call it right. It's hard to get insight into third party data anymore. What are you seeing People do? Maybe with red track would be off with trying to get third party data into more first party data. Well, first of all, our business of people just ignore it, and they are forced to use frustrated data because, I mean, use cookies. You're blocked out of probably 30 40 cookies. 20 to 30% of traffic depend what you're running. So that's why you want to have those first party cookies. You want to have that data in place in order? Um, however, I think, uh, the biggest leverage. And that's where we jump on these things you mentioned would be people who have access to the, uh, real first party data. And those are the holders of the office, the advertisers, the vendors. Because they have the emails, they held the phone numbers. And that becomes a huge commodity when it comes to feeding it back to the channels and finding customers like that because when Facebook has email or phone number coming with the conversion, it gives way higher match score almost double. We'll not almost double. And it means that Facebook has high chances of not only attributing this conversion, that's okay, but fighting the same people because Facebook and then builds. They're targeting on the profiles. So they have a huge, huge, huge mapping in all the profiles of everybody of files inside Facebook, which we do what to read. So when they can pinpoint the profile by email or phone. And it's highly unlikely that you're using one phone for Facebook and the other phone for your online shopping. I've seen people doing that, but that's unlikely. Same for emails. They're probably they're working for the government or, you know, drug dealers. You don't need to for that kind of stuff like that. So weird. Probably No. Uh, they're just small, uh, conscious about how they live their digital trace. I mean, I know how things were. Probably That's why I care less. I know that's I prefer to have dug it adds, because then at least I will enjoy as maybe even think them. They have some random stuff appearing all over my feet. So But anyway, since that's the same phone or email that is the actual profile in Facebook or in Tiktok or in Snapchat or in Google because we still use our phones to verify Google accounts, etcetera. It makes it easier for all those guys to match your buy persona towards the whole audience. I now built, uh, by the targeting meaning, uh, that the media buyer who has that first party data like he collected from his bias phones, emails, et cetera, is where were important. It also means that we will see the rise and what we've already seen. The rise of legion, which one has less to do with click bank, but more with affiliate marketing, and we'll see if the rights of our strategies for your benches where they will try to capture at least some information like an email, not only to build email marketing lists and recycle it later on, but also to capture the data and feedback to Facebook to improve their own media buying. No, that makes a lot of that. I didn't think about that. From a legal perspective, it's the way to just start getting getting more of that first party data, training the first party data and then using that for other campaigns because because CPL. Are getting leads that way might be easier, especially for content, perspective and knowing that a lot of the targeting U. C s of cookies aren't there anymore. How do I get more precise data knowing that Facebook is not going to give it to me unless I have some sort of event or action that they're taking? So that's a really interesting strategy, and I've heard a lot of the CPL. You build audience from beliefs because now at least those people who are subscribed or requested something they are closed to your bio personal with somebody who just picked a net or spend some time on the page, so that's that's more stringent. You'll probably see more of that coming up. Yeah, it's also because on the flip side I've seen recently, I've seen a lot of CPL media buyers looking to venture into our world with CPR and rev share offers because I like, Hey, I've got really good at Leeds. I'm building these audiences. So now they become Really it's like the perfect time for them to move over and then vice versa. Um, you know, people go into the lead market, so that's super interesting. Not trying to hurt as much of also what you see happening is that people who do legion, especially those who typically start well, they always saw it as a commodity. Uh, so you captured elite once you structured properly in your or whatever, uh, lead capturing, uh, it's called serum. And then, since you know what type of it was, you can keep pushing multiple offers towards that lead. Not only the original one, but you get okay. The sleeves were for some, like diet programme. I have amazing, uh, equipment product one. And just recycle the database around the equipment product through the same leads for six months down the road capture beliefs. Uh uh summer and then around the diet product in February. When it's high time. Yeah, we did a great podcast with Kurt Molly from Black Belt Social Media and it was, um, he talks about that. He uses that strategy for his own media bind, right. He'll get get awareness campaigns going, and then anyone in that awareness campaign. He's then retargeting with his own offers. If they've watched a bit of something but also affiliate offers, it's just another way for him to monetise what traffic he already paid to acquire. And he doesn't have to assume that they have to purchase his thing. He just wants to get his ads spent back in his role as back for the top funnel piece was really enlightening, you know? I mean, as long as you don't run out through those states like spam them every other day and make it smart, it can be a very long tail revenue, which will just adds up, adds up, adds up as up and jumped into a nice additional profit. You know, one thing that I would imagine the really critical for a strategy like that is to be able to have going back to kind of the data side, be able to have the data that could show me how much I've spent on the lead. So I spent say, you know, this amount to get them to opt in. So I got my my lead that way. But then I'm going to spend more on traffic to retarget that lead for various things and so on and so forth. Is that something that red track off offer that I could kind of see? Here's my average spend per lead or spend per user. And so now I can look at and say, Hey, if I acquire lead, I know on average, we're going to spend about this much to get them to a conversion, a conversion. And I'm not selling that lead if I'm using it for myself. So is that something that the red track helps media buyers do? Well, we do it. I wouldn't call it trivial because that's based collects teaching the final because the first campaigns that capture the leads and you have those campaigns leads acquisition costs, and then you have campaigned. That actually are monetising. The leads there is still have cost of the traffic together to the offer and then some sort of revenue attached to that. Let's get into the offer. But what we do and why it's called Stitch in the finals because you have two finals. But the conversion in the second final and again we're getting a bit nervous. Sorry for that conversion. The second affiliate final through all the I. D. S, can be fed back towards the original art source that was used to capture the street. So you know that actually capturing those sweets is not just costing you money, but in the end, the particular source gives you leads that in the end or in the longer run like 3456 months, depending of your analysis window actually start to return your profit and that profit is X and the other channels they might bring you or way cheaper leads. But in the end, those things don't do it much. There just what it is like, uh, interest. They're not, uh they don't have any buying intention. And of course, this data is not apparent like this. It takes time to accumulate the data. But if you're doing this constantly observed the patterns, you may start, Uh, like, excluding the channels. Virginity leads without, uh or observed patterns. What gets with what type of ads, what type of content, what type of lead magnetic all directions, given its with buying power. Or is without buying intention and focus of Starlight. Perhaps, And that's you improve your elite quality, and then it means you earn longer money in the end or bigger money in that, Yeah, it's a bottom line strategy, which I think just as we go I know you said this might be getting too nerdy, but again, good. We think about this. We could get really precise, which allows us to be efficient. Is media buyers. So red track makes you efficient as a media buyer? Because we just described I could go in and really, really understand where my castle is going to be, where leads are actually converting. If I'm going to use the strategy like this, what it's about, adding to my bottom line and tracking what's taking away in terms of my cost and obviously that it takes time to stitch that funnel. But boy, that's going to really help prevent. I think, a lot of media buyers that focus oftentimes on your top line, because that's easy to see. But it's a great way to be less profitable if you don't see what that all relates down to a correlates down to end your bottom line and the cash that you keep. So um, that's that's awesome, Really appreciate. Answer that for me, that that helps we understand more. And I think again, going back to what data So powerful data builds. Bottom line numbers, right? It could grow top line numbers, but really, really, I think one of the most important things data allows you to do is be very efficient with your bottom line numbers. So all that money that you make you keep and don't lose it right away. And it all comes down to the strategy because sometimes you actually do just two. Final the traffic to what's amazing, the convergent landing page and keep getting their commissions until the page brooks. When you find a new angle and you rinse and repeat, really, I think one thing we want to do is we talk a lot about how red track could, um, you know, improve your bottom line numbers. It makes being able to diversify your traffic channels easier, whether it's just to know what your numbers are with aggregated consolidated uniform data. I think that's a big thing that you kind of mentioned throughout here. I just want to hit that point again because, as some of you know, just give a little back. And I actually used to work with, uh, large. UH, 45 companies in their investment portfolio is one of the biggest challenges they had. So this is a challenge of everybody was disparate data because one bank would send the data in a certain way. Another bank would send it another way, and they spent all this time, as you mentioned copying pasting data, trying to normalise it just to make a decision. And so having services that do that for you so you don't have to waste your time. Like you said, waste your time and spreadsheets instead of maximising your time and create and revenue generating activities, read tracks going to do that for you, and it's going to do it 100% better than you could ever do it yourself. By consolidating, give you access to traffic sources quickly, making more efficient to your bottom line, top line and all lines. Um, you know, it makes a tonne of sense. So with that, when people want to get red track there listening to this, they don't have red track now and think, Holy crap, My business is about to change. If I have this tool in place, how can people go about trying it out, testing out, getting in contact with somebody, to start putting red track in their life? I mean, first of all, it's very open and just go in and sign up for a free trial and use it. If you need more than all those foreign days, you just message us, we'll give you more than 14 days. Uh, the best part is that when it comes to all the typical finals like Facebook or tiktok or Snapchat quick bank, it's, uh, worry is to set up. If you know your hopes, your basics up, then you just come in, uh, connect channels, integrate quick banks, uh, at landing pages starts in traffic. If not, we try to be as of service interviews as possible. So we're constantly on the Damocles explanation cause we have our own body and we currently, we used to have those ask me anything sessions for people just to come in and ask questions, probably in the summer, so nobody was coming. Uh, we backed doing more like a live stream. But there is my promise to everybody that you have a question. We will try to answer it. I don't promise we'll do it immediately, but usually it means we have a knowledge based article when it comes to clean Bank. We have amazing knowledge based articles. Uh, first of all, thanks to click Bank Team because probably young manuals about right track and quick bank better than our manuals about back to the right track. It will include a link to a partner. Pages read tracks here that we've got, which will link up to our integration pieces to your free trial and all those kind of hubs. So make sure that's in the show. Does the integration pieces are amazing? It's well structured. It's the language talk specific alert to click bank audience while we're trying to be a bit more generic. So although they were so good and you cover all those cases like for example, um, how call that in your language. Like, uh, we call this initiate check out. That's where uh, people, uh, start the purchase process, which is actually not done through incentive fication services done through pixels. So it's like mixing of methods, which we both support. But your menu, uh, does it or did it, uh, way better? So just ask Hey, guys, let's copy from here to here because it's very clear and consistent. Uh, so I, uh, of course, when it comes to more advanced stop like those teaching the finals et cetera, then you may need to have our team and their assistance, But honestly, in my experience, I feel it. Media bias Broken with Click Bank typically are the best prepared crowd of all the media bias because they do it constantly. They can't prepared. They share all those masterminds where they change experience. So basically they know what they do, and they get training for those who start with. I have not seen many people just say OK, I want to become a Philips. So what I'll do, I'll sign up for quick Bank. I'll sign a Facebook will start sending traffic. It just doesn't happen. It doesn't work like this. So that's why I wouldn't expect much trouble or all the trackers for the same logic. And then, if you have any questions, just pin go a team and will provide the answer and support. That's awesome. Yeah, so just, you know, sounds pretty easy, like for those in the media buyers. And now, for all the listeners that our media buying affiliates in Click Bank, you could take that look that complements. Fill your head as big as you want with it. You're the best affiliate affiliates out there if you're on click bank, at least that the Vlad likes to work with. And we like to work with you to. But I mean that that's a super easy process lab like with so many great integrations. You made your tracker where not only is there a risk free 14 day trial, and if you need more time, they can reach out to you. But so it's a super quick setup. It's super easy to get started, and it's really going to come risk free unless the risk is that you'd like to not make more money and be more efficient. So, um, that's the real risk that you're running into here, But, um, you know, I think it's really fantastic. And times, I'm sure if you have any other questions I want to say, I really appreciate Let me nerd out and go a little bit data deep with you on some of this stuff. And And I can tell you, you know, I already thought Red track was a great solution, but I feel even better about it now. Through our conversation, I hope a lot of our listeners feel the same way. Thank you much for those kind of words we do try to listen to what I always have to say and me myself. I'm probably like on, uh, five different calls with our users per week. So I'm on. They're getting all that feedback and we implemented to the improving the product. I wish we could build stuff faster or change things faster, but there is a cycle, and we're getting better those cycles. Is that to hear that Vlad is a man of the people. So you know you will always be heard if you're using red track, which is super exciting times. Do you have any other questions before we um, let go about the rest of this evening. No, thanks for your time. Glad because we get to meet up here in person at some point at some road show. Either internationally or I guess, here in the States for me. But I appreciate you taking the time this evening and probably will be more times in the States now that people start to fly again. So I hope to see each other in person. Yeah. Yeah. We were trying those boat trips, but boy, it was It was tough to go on a boat to Europe. A great glad We really appreciate that. Appreciate the listeners again. Be sure. I think one thing to if there's some questions you have for Vlad to that won't answer on this podcast. You're not trying to hold them. And you can always leave those in the comments we love this year. Questions we do. Look at them. Um, you know, sometimes anguish over them and pull our hair out. Not really bad. We do really appreciate that. So make sure you the question is there or nothing to if there's other people would like us to interview and talk to other subjects we'd like. You like this cover? Be sure. Put those comments. Shoot us an email. Um, add Thomas on Facebook and send him a message. Only Thomas, Uh, it would really like to hear that feedback. Other than that, though, have a great rest. Your day. And Thomas what you always say happy scale and everybody there it is. All right. Have a great one. Thanks so much.