Promotional VO
Description
Vocal Characteristics
Language
EnglishVoice Age
Young Adult (18-35)Accents
North American (General)Transcript
Note: Transcripts are generated using speech recognition software and may contain errors.
research shows that young women are twice as likely to drop out of sports than men. The reason. A lack of positive role models. Serena Williams, one of the world's greatest athletes, has all the qualities of a positive role model and the desire to be one. But she lacks the time as her official vehicle sponsor, Lincoln knew how many hours Serena spends in a car being driven to and from training tournaments and events. So we wondered, Could we help Serena make better use of that transportation time? Introducing Serena circles, we turn to Instagrams newly launched close friends feature used by people to share stories that their boss and parents can't see and hacked it for an unexpected purpose. Enabling a superstar to become a personal mentor. Lincoln asked me how I could make better use some of the time that I'm always spending in the car. Still, today I'm launching Siri. Mr. The Clothes threw on Instagram, where I will be mentoring young female from the back seat of her Lincoln. Serena individually mentored young girls from all over America, using the close friends feature to keep things private and personal within 24 hours and with $0 spin. Our launch video reached millions. But what matters even more are the messages of encouragement that reached only a few. Yeah.