British, England - Received Pronunciation (RP, BBC)
Note: Transcripts are generated using speech recognition software and may contain errors.
Volkswagen wanted to reach commercial drivers in a way that took hold of a situation that everyone could relate to Parking. One of the most daunting challenges for any commercial driver is to find a vacant parking spot whilst out working. Therefore, we wanted to put the parking skills to the test and created a live cross platform parking game based on the traditional musical chairs. Game rules are simple. If you can't find a vacant spot when the music stops, you're out of the game. A TV promo informed users of the concept, telling them that the best drivers would meet up in a real live battle, but before that, they had to qualify through the Park it game.