American voiceover for Dove campaign
Description
Vocal Characteristics
Language
EnglishVoice Age
Young Adult (18-35)Accents
North American (Canadian-General) North American (General) North American (US General American - GenAM)Transcript
Note: Transcripts are generated using speech recognition software and may contain errors.
advertising has always shaped consumers beauty perception with unattainable standards that lower women's self esteem beyond every woman's hair. There is a tool to express themselves that can help make a statement in society. Dove understands that the world is as increasingly diverse as the interpretation of beauty. Last year, your hair Your Choice campaign portrayed women who challenged pre established mandates. This year we had to move forward for all those who walk the talk to celebrate hair as a self expression catalyst. We created your hair, supports your choices and articulated our plan to build momentum. We created a massive unbranded campaign on tv and digital for that. They washed our heads idea building a platform that sparked debate. We brought sociologist into important talk shows to discuss the baggage that comes with upbringing, and we generated a billboard plan around this theme. Then it was time to celebrate hair diversity. We synchronized all tv stations and digital platforms to air a short film with our purpose inspired message, we identified three audiences that struggled with stereotypes to address them with personalized messages. Then we partnered with news outlets to create branded content, driving depth to each story. Finally, we created a segment on tv interviewing celebrities about their personal hair stories, standing out with a purpose inspired communication drove impressive growth. This campaign was a clear re confirmation that her brand, purpose executed and amplified in the right context is an undisputable engine of business and growth