Promo video for the Sacramento Kings. Highlighting the fact that the city retained it's NBA team with a brand new arena. New season, new arena.
This spot has total basketball fan appeal with a confident athletic tone.
Young Adult (18-35)
North American (General)
North American (US West Coast - California, Portland)
US African American
Announcer, Narrator, Storyteller, Athletic, Authentic, Believable, Confident, Hip, Natural, Strong, Charismatic, North American (General), North American (US West Coast - California, Portland), US African American