40 Incredible Social Media Statistics


  1. Over 50% of the world's population is under 30-years-old
  2. 96% of them have joined a social network
  3. Facebook tops Google for weekly traffic in the U.S.
  4. Social Media has overtaken porn as the #1 activity on the Web
  5. 1 out of 8 couples married in the U.S. last year met via social media
  6. Years to Reach 50 millions Users: Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)
  7. Facebook added over 200 million users in less than a year
  8. iPhone applications hit 1 billion in 9 months.
  9. If Facebook were a country it would be the world's 3rd largest ahead of the United States and only behind China and India
  10. Yet, QQ and Renren dominate China
  11. 2009 US Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction
  12. 80% of companies use social media for recruitment; % of these using LinkedIn 95%
  13. The fastest growing segment on Facebook is 55-65 year-old females
  14. Ashton Kutcher and Ellen Degeneres (combined) have more Twitter followers than the populations of Ireland, Norway, or Panama.
  15. 50% of the mobile Internet traffic in the UK is for Facebook where people can update their status anytime and from anywhere. Now, imagine what that means for bad customer experiences?
  16. Generation Y and Z consider e-mail passe some universities have stopped distributing e-mail accounts
  17. Instead they are distributing: eReaders + iPads + Tablets
  18. What happens in Vegas stays on YouTube, Flickr, Twitter, Facebook
  19. The #2 largest search engine in the world is YouTube
  20. While you watch this 100+ hours of video will be uploaded to YouTube
  21. Wikipedia has over 15 million articles studies show it's more accurate than Encyclopaedia Britannica and 78% of these articles are non-English
  22. There are over 200,000,000 Blogs
  23. Because of the speed in which social media enables communication, word of mouth now becomes world of mouth
  24. If you were paid a $1 for every time an article was posted on Wikipedia you would earn $156.23 per hour
  25. 25% of search results for the World's Top 20 largest brands are links to user-generated content
  26. 34% of bloggers post opinions about products & brands
  27. Do you like what they are saying about your brand? You better.
  28. People care more about how their social graph ranks products and services than how Google ranks them
  29. 78% of consumers trust peer recommendations
  30. Only 14% trust advertisements
  31. Only 18% of traditional TV campaigns generate a positive ROI
  32. 90% of people that can TiVo ads do
  33. Kindle eBooks Outsold Paper Books on Christmas
  34. 24 of the 25 largest newspapers are experiencing record declines in circulation
  35. 60 millions status updates happen on Facebook daily
  36. We no longer search for the news, the news finds us. We will no longer search for products and services, they will find us via social media
  37. Social Media is not a fad, it is a fundamental shift in the way we communicate
  38. Successful companies in social media act more like Dale Carnegie and less like Mad Men Listening first, selling second
  39. The ROI of social media is that your business will still exist in 5 years
  40. comScore indicates that Russia has the most engage social media audience with visitors spending 6.6 hours and viewing 1,307 pages per visitor per month Vkontakte.ru is the #1 social network

Social Media Statistic Sources

Below are the sources for the social media statistics listed above.

  1. Source: http://www.census.gov/cgi-bin/broker http://www.census.gov/ipc/www/idb/worldpopinfo.php [roughly 52% based on table data] | 2010 U.S. 310,232,863 | 2010 World 6,814,609,654 | 30 and under: 3,548,760,268 / 6,814,609,654 = 52% http://sasweb.ssd.census.gov/idb/worldpopinfo.html
  2. Source: Grunwald Associates National Study Trendsspotting Blog | Millenials Conference
  3. Source: Hitwise Intelligence Heather Dougherty http://weblogs.hitwise.com/heather-dougherty/2010/03/facebook_reaches_top_ranking_i.html
  4. Source: Huffington Post
  5. Source: McKinsey Study also posted by David Dalka
  6. Source: First Stats: United Nations Cyberschoolbus Document
  7. Source for Facebook Stat: Facebook Timeline http://www.facebook.com/press/info.php?timeline Feb 2009 175 million users then one year later on Feb 2010, 400 million users:
  8. Source: Facebook and world population data
  9. Source: TechCrunch
  10. Source: Jobvite Social Recruitment Survey
  11. Source: Inside Facebook Blog
  12. Source: Twitter & World Population Data [Pulled 4/11: Kutcher & Spears 4,743,902 and 4,689,808 = 9,433,710] note it's not the combined populations of the countries listed
  13. Source: The Guardian http://www.guardian.co.uk/media/pda/2010/feb/08/facebook-rise-mobile-web-use
  14. Source: Metro Commuter Newspaper
  15. Source: USA Today: Should Colleges Start Giving iPads to Students? http://www.usatoday.com/news/education/2010-04-05-IHE-colleges-give-iPads-to-students05_N.htm
  16. Source: TGDaily
  17. Source: Ben Parr from Mashable
  18. Source: www.wikipedia.org - calculated based on # articles per language category; Colorado State University Wikipedia Accuracy Study; open debate and of course very biased information is also found on this Wikipedia Accuracy page.
  19. Technorati, Wikipedia
  20. Source: ClickZ Stats SES Magazine June 8 page 24-25 Chris Aarons, Andru Edwards, Xavier Lanier Turning Blogs and user-Generated Content Into Search Engine Results
  21. Calculated based of Wikipedia article data found at www.wikipedia.org
  22. Source: TechCrunchThis says 4 weeks so I may have been a little off here as my source at Facebook had said 2 weeks adjusted above
  23. Source: Marketing Vox and Nielsen BuzzMetrics SES Magazine June 8 page 24-25 Chris Aarons, Andru Edwards, Xavier Lanier Turning Blogs and user-Generated Content Into Search Engine Results
  24. Source: July 2009 Nielsen Global Online Consumer Survey
  25. Source: Marketing to the Social Web
  26. Source: Starcom USA-TiVo
  27. Source: Mashable
  28. Source: Solutions Research Group
  29. Source: Facebook Stats
  30. comScore