Commercial Scripts For Radio & TV Ads
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Discover 50+ Original, Professionally Written, Royalty-Free Scripts for Radio and Television Ads.
Best part: You can check everything out for FREE if you choose!
"Voices.com has prepared a comprehensive collection of commercial scripts. Regardless of your age range, approach and style, you're going to find professionally written, artfully crafted scripts with which to work."
~ Bob Souer, Author of The Voice-over Blog, Professional Voice Actor
My name is Stephanie Ciccarelli, Co-Founder of Voices.com, and in the next few minutes, you'll see how advertising is changing rapidly!
New approaches that engage consumers, and deliver the much sought-after and heralded Return On Investment (ROI), is the mantra of today's marketers.
To create a successful ad campaign, you simply need to understand that:
- Programming and advertising are part of the same experience for listeners. Some of the broadcast industry's power as an ad medium comes from listeners' belief that the ads will be relevant to them.
- Broadcasters who create ads for their clients need to be equally careful about context. Being effective for each advertiser requires harmonizing the campaign objectives with the consumer's listening experience.
- Radio and television ads can, and should, try to reach people at a personal and emotional level. When creating ads for clients, broadcasters should heed the advice given to advertisers ads need to reach people individually.
"The variety of voice-over scripts included are excellent because they focus in on what's now, what sells and what people are talking about. Take an auto industry script for example. Everyone needs a new or used car at some point and, well… how should a voice actor present an audition to a potential client? Well look no further really because in the commercial script collection, Stephanie Ciccarelli pinpoints commercial scripts with all that is needed to know...including the target audience, sound effects/music beds to incorporate, the duration of the spot, and more importantly… the VOCAL DIRECTION."
~ Blair Wilson, 2007 Voice of the ISU Foundation
As you analyze this market research, you'll see what I mean:
Americans are big fans of Radio! Despite increasing demands on our time from all quarters - and despite ever-expanding media choices - an impressive 94 percent of all Americans tune in to Radio for information, entertainment or discussion over the course of each and every week!
Radio continues to capture an average of 19.5 hours of tune-in each week, providing many opportunities for your advertising message to make an impact! (Arbitron American Radio Listening Trends, 2005)
Radio's consistent levels of audience reach and time spent listening across all four quarters of the year are a definite plus! Whether your marketing goal is short-term impact or long- term share maintenance, Radio's very stable audience base represents an excellent platform for your brand's message.
BROADCAST NETWORK TELEVISION
The TV landscape has changed dramatically in the last 10 years.
Television penetration of U.S. households stood at 98.2% in 2006, a figure that has remained steady since 1999. And Americans are sitting in front of their TV sets longer than ever. During the 2004-2005 broadcast season, U.S. households watched television (broadcast and cable) an average of 8 hours, 11 minutes per day. (Nielsen Media Research, 2006)
CABLE / SATELLITE TELEVISION
For the first time, according to the Cable Television Advertising Bureau, ad-supported cable attracted more adults in the advertiser-coveted 18-49 age bracket than the seven broadcast networks. The ratings victory was the latest indication of cable's continued growth as a revenue generator, and its ability to siphon viewers away from the traditional broadcast networks. (RAEL - The Radio Ad Effectiveness Lab, 2006)
Arbitron/Edison Media Research reports that 52 million Americans listened to Internet radio over a one-month period earlier this year; industry observers estimate that about 42 million of those listeners tune in to an estimated 25,000 independent online broadcasters.
"Thank you for the scripts that target 'teens' and 'young adult' voice actors. It is often forgotten there is a real market for voice actors that don't have the typical announcer sound. As someone who is almost 30, but will forever sound 15- thank you for reminding advertisers there are no limits when it comes to script writing! If you can imagine it, there is a voice for it! Thanks for a job well done!"
~ Kara Edwards, Voice Actor
What's the Future of Radio Advertising and Digital Audio Content?
New digital audio services like satellite radio, online radio, HD radio, and podcasting are changing the way consumers listen to audio.
- Ted Schadler, Analyst at Forrester Research stated in his landmark report entitled "The Future Of Digital Audio" that all four digital audio markets will grow steadily – by 2010.
- Satellite radio reached 4.5 million subscribers by the end of 2004, up more than 150 percent from 2003.
- Online radio (streaming audio) will continue to grow, as portals like AOL, Yahoo!, and MSN increase programming and traditional broadcasters move portions of their programming online, reaching 30 percent of all US households and close to 50 percent of US households with broadband by 2010.
- Podcasting, which is the newest entrant into the digital audio mix, will see significant growth by 2010 -- reaching 12.3 million households, as MP3 adoption climbs and broadband reaches 62 percent of households.
- HD radio will bring high-definition broadcasting to AM/FM radio, offering additional programming and features like traffic information integrated with onboard navigation systems and program guides that give DVR-like control to radio. Forrester estimates that HD radio will reach 9.7 million US households by 2010.
"I found the Voices.com Commercial Scripts to have excellent and thorough descriptions of what would be expected from the voice-over talent; all of which will greatly help the talent visualize his/her part! I can see how many of these scripts would be easily customizable. The Voices.com scripts show many fresh directions in technology copy."
~ Wayne Henderson, Commercial Voice Talent and Podcaster Extraordinaire
Why do I mention all of this?
Because it's important for you to see the opportunities available to you.
I'd like to help you experience success as an advertiser who generating amazing results from your radio and television commercials.
"Commercial Scripts for Radio and Television Ads"
Download over 50 original royalty-free scripts. Produce great commercials from a variety of broadcast-ready samples, organized, and at your finger tips.
Each script comes fully assembled with casting suggestions, direction, music, and sound effect ideas.
Easily customize these royalty-free scripts for your ad campaigns by changing the name of a company or product.
This package of scripts is perfect for radio and television stations, advertising agencies or creative production houses. Best of all, you can download your Radio and Television Scripts (PDF) immediately after purchasing.
Here's a List of the Script Categories
- ARTS AND ENTERTAINMENT COMMERCIALS
- AUTOMOTIVE COMMERCIALS
- COMPUTERS AND ELECTRONICS COMMERCIALS
- EDUCATION, SCHOOLS AND TRAINING COMMERCIALS
- FINANCIAL SERVICES COMMERCIALS
- FOOD AND DINING COMMERCIALS
- HEALTH AND MEDICAL COMMERCIALS
- HOME AND GARDEN COMMERCIALS
- INDUSTRY AND AGRICULTURE COMMERCIALS
- LIVE EVENT COMMERCIALS
- MEDIA AND COMMUNICATIONS COMMERCIALS
- REAL ESTATE COMMERCIALS
- RETAIL COMMERCIALS
- RELIGIOUS COMMERCIALS
- TRAVEL COMMERCIALS
"Voices.com does it again with a brilliant release from Stephanie Ciccarelli. Their latest release of commercial scripts is great! The package contains 50 new royalty-free scripts aimed at a variety of business needs. It covers Automotive, Computers and Electronics, Media and Communications, Real Estate and so much more. It's perfect for those who need good content as a starting point whether they're an advertiser, new voice over talent in need of demo material or business owner wanting to take that step to improve his business. This package is a must have for anyone looking to get into advertising whether business owner, advertiser or new voice over talent!"
~ Adam Fox, President, Defiant Digital Productions
You can print off individual pages to take to the recording studio - the scripts are all given their own page just for that purpose, so you can get up and go!
Royalty-free music recorded, mixed and produced by Flying Disc Recording Studios. Use these 16 music beds to give your commercial a world-class sound.
By now you might be wondering…
How do I receive my Scripts?
After you have completed payment, you will be redirected to a page where you can download the Scripts as an eBook in PDF format - and the bonuses.
What's an eBook anyway?
An eBook is an electronic document that you can read on your PC or Mac by downloading Adobe Acrobat.
How do I open an eBook?
Once you have downloaded the eBook, double click on the PDF document to automatically open your eBook.
Is my online payment secure?
Yes. Payments are made through PayPal, a trusted online retailer specializing in digitally delivered products.
Do you include free updates?
If you keep your confirmation email, you will be able to access free updates at your convenience.
Are there any guarantees?
Absolutely! Don't decide now if the "Commercial Scripts for Radio and Television Ads" is right for you. Take a full 4 weeks, that's 30 days to put it to the test! If you aren't completely satisfied with the "Definitive Guide to Voice-Over Success" at any time within the next 30 days, I'll give your money back!
We stand by our product and know that this is one purchase that you won’t have buyers’ remorse from. How can I say that? Easily, because not only is the plan comprised of information that a competitive voice actors and voice over talent need to succeed.
How much does it cost?
Your price for the "Commercial Scripts for Radio and Television Ads" is only $47.00, letting you get the job done right and producing a quality radio or television commercial.
Put this collection to work for you right now.
All the best,
- Stephanie Ciccarelli
- Author and Product Creator
- Chief Marketing Officer at Voices.com
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Just think about the value of getting 50 ready-for-broadcast commercials, PLUS royalty-free background music for only ordering one product.
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The time to decide if this package is everything I've promised is after you've had a look and put it to the test – not before. Now, it's your turn.