The trusted human voice layer for customer service automation

Give your product a Branded AI Voice your customers choose as the voice of their call center.

Customer service representative wearing a headset alongside an AI assistant wearing headphones
Cresta logo with customer service representative and voice actor recording in a studio

How Cresta meets enterprise CX leaders’ expectations with Branded AI Voice

Stock AI voices sounded real, but not quite right for Cresta’s enterprise clients in Australia. Voices connected Cresta with a professional Australian voice talent who recorded high-quality audio based on common customer support scenarios.

Cresta used the recordings to produce a Branded AI Voice: an expressive, realistic clone that their enterprise clients can deploy as the voice of their Cresta AI agent.

Trusted by the world’s leading software and tech companies

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Stock AI Voice
Branded AI Voice
Generic, unknown, or uncontrolled training scripts produce AI voices that sound real, but not right
Full control over the training script, which means better control over the AI voice performance
No ability to fine-tune or customize the AI voice for a
specific brand
Ongoing access to the talent to refine the AI voice with additional recordings as needed
No guarantee of availability — contributor can remove their voice from the library at any time
A proper licensing agreement guarantees the appropriate rights, AI voice access, and usage terms
Public, available to anyone
Private agreements with options for exclusivity
Limited language and accent coverage
Native speakers from Voices’ global talent network of 4M+ professionals across 110+ languages and 185 countries

The data backs it up: what enterprise decision makers and consumers expect from AI voice

79%

say AI voices should come from real, attributed voice actors

77%

say exclusive licensing rights are important

61%

of consumers say AI voices are most memorable when exclusively associated with
one company


How it works

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    Strategic Voice Design

    We combine 20 years of casting expertise with our proprietary VoiceMatch™ algorithm to source the voices for your product and clients. Test how your shortlisted talent will sound on your desired cloning platform before final selection.

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    Voice Rights & Governance

    We handle every dimension of AI voice governance—consent, compensation, usage rights, exclusivity, and ongoing performer involvement—so every AI voice your customers deploy inherits
    the same protection.

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    Professional Voice Capture

    We bring professional audio production to every recording: scenario-based scripts for customer service interactions, live-directed sessions in our Recording Studio, and rigorous QA—so your AI voice sounds real, on-brand, and ready
    for your customers.

Professional audio recording studio with mixing console, speakers, and audio editing software

High-quality voice capture in our proprietary Recording Studio

Our web-based Recording Studio lets professional talent record high-quality audio from anywhere. Mandatory QA checks upfront, real-time monitoring, and live session direction ensure we capture the right performance to generate an effective AI voice.

Clone on any model—no vendor lock-in

We provide audio files that are compatible with any cloning platform, including your own model. Changing cloning vendors? No problem. Your license covers the recordings, so you can re-generate the AI voice as needed.

1. Woman wearing headphones speaking into a studio microphone

Design a custom AI voice that's as powerful as your product

Talk to our team to create licensed AI voices ready for every industry, use case, and interaction.

Frequently Asked Questions

Stock voices come from a public library anyone can license, and a contributor can remove theirs anytime. A Branded AI Voice is licensed to you for an agreed term, cast specifically for you, with full script control and documented consent.

Licensing terms are defined upfront to cover exactly how the voice will be used, including deployment inside a product you resell to end customers, with usage rights and scope documented before recording even begins.

You can get consent from your original talent to clone their voice into a new language, which is the faster and cheaper option, or hire a new native speaker from our global network of 4M+ talent speaking 110+ languages across 185 countries, which requires a new contract.

Yes. A Branded AI Voice includes ongoing access to the same talent for additional recordings—so you can fine-tune it as new terms and product names emerge, protecting your investment long-term.

We deliver audio files compatible with any cloning platform, including your own in-house model—no reformatting or platform lock-in required.