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How do I state my rates
I am a newbie at this and do not want my letter to scream "amateur!"
I would like help with writing a clear, direct and professional response to posted jobs
Quoting and Rates
I keep mine short and sweet. Pretty much, "Here's an audition, thanks for listening," unless the client specifically asks for more information or I have a unique skill that would benefit the client. Remember, clients are going to get a pile of auditions and likely won't want to read a couple paragraphs.
Clients rarely share all the details needed to form a firm quote so just put an estimated rate quote in the box on the proposal page. It's not a binding offer, so don't worry about getting roped into a gig from hell for $90.91.
When the clients get in contact or offer the job, that's the time to hammer out details like usage, turnaround, and pickups and agree on a rate.
That's what I do, other folks may have a different perspective.
Here's the letter I use:
Attached is the recording of the demo you requested.
I can turn your project around within 24 hours of receipt of the approved script for the price quoted below.
Please feel free to message me with any questions you may have.
Deborah Sale Butler
This is the generic form. I've created templates for different categories that mention past work in that area. I quote a different rate for each job depending on what the client has stated is their range (never below the stated range) and what I feel my time is worth for the amount of work in the posting. It can take time to work this out, so use the rate sheets offered in the resources section here for a guideline. On the low end, I'll record short phone messages for $100. Corporate reads for up to 2 pages come in around $350. Longer narration is usually billed on a per-word basis, but again it depends on the size of the project and the budget. In time, you'll get a feel for what is worth your time and what isn't. For example, a client who offers to pay $750 for a 2,000 word script is great - one offering the same money for a 20,000 word script is not so great. Don't undersell yourself just to get clients. Clients who want the cheapest thing are often unprofessional and demanding. Clients who pay a reasonable rate are usually more experienced and know what your time is worth.
The main thing I'd like to tell ALL new talent is to avoid announcing how new you are. If you haven't done any actual jobs yet - no big deal - everyone starts somewhere - but don't SAY THAT! Just use the generic template and let them hire you based on your read. Don't be chummy and talk about how everyone always said you have a great voice - or that this is your dream job, or that you want a chance. Just act like you belong! This applies to your profile page as well. Avoid words like "I would be great for. . ." etc.
Best of luck on your journey!
Thanks, Deb, for a truly helpful and generous answer! M.