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Voices.com in the News

As an industry leader, Voices.com has been written about, referenced and quoted in newspapers, trade journals, university case studies and online media outlets. If you have questions or comments, please contact Trisha Beausaert at pr@voices.com or find us on Facebook, Twitter, LinkedIn and YouTube.


Press Releases


FedDev Ontario Invests $1.4 Million in Two London Organizations

October 16, 2014
“Voices.com plans to hire up to 50 more employees over the next three years. The Canadian company says it will be embarking on a $3.6 million project to accelerate growth and job creation by supporting their markets, facilities, and technology—the "first Canadian project of its kind," according to Voices.com.”

Local Businesses Get Big Investment

October 15, 2014
“The federal government is investing $1.4 million in two London-based organizations, saying it will help innovative business in the city grow.”

Starting a Voice Over Career

October 15, 2014
“I started off in a small way, registered with www.voices.com and just started auditioning! In the beginning, I auditioned for EVERYTHING. This was a terrific training ground for me as I was learning on the go, becoming more technically proficient with each audition and also learning where my voice sits within the industry.”

Why the Annual Performance Review Doesn’t Work

October 8, 2014
“Everyone wants to receive regular, meaningful feedback from their supervisor that will help them to grow and better contribute to the company.”

An Added Voice

October 1, 2014
“Technology analyst and journalist, Carmi Levy, has joined the ranks of Voices.com as senior writer and will manage a growing production of blog, podcast, and online content.”

The Smart Move for Growing Companies Is to Always Be Recruiting Talent

October 7, 2014
Why would a company want to be always accepting resumes? You may be thinking this is a waste of time. On the contrary. Entrepreneurs and executives alike will find that this process is a significant time saver.

David Ciccarelli: Trend Spotting

September 30, 2014
Now is the best time to be creating an app preview video because the mobile app is the new website (similar to how podcasts brought radio into the digital world). The growing number of mobile device users – who, when they aren’t buried in their smartphone and tablet screens, are also prospects and customers – are spending more time looking for and using apps and less time using browsers.

Unconventional Places to Find Ideas for Your Next A/B Test

September 26, 2014
“Voices.com also analyzed competitors’ websites to determine their strategies. This helped them find opportunities to position themselves against competitors. The A/B tests that came out of this analysis contributed to an increase in conversion rates by 400%!”

What’s a Strategic Plan and Why You Need One

September 25, 2014
As the leader in your organization, you are tasked with casting a vision, setting your strategy, and defining how you’ll execute it. The first step is realizing how important strategy is in regard to your business’ success and developing a winning strategic plan to support it.

The C100 Map 2014 Edition: Showcasing Canadian Technology Success

September 24, 2014
“The C100 map is here! C100’s showcase of Canadian technology success has now officially become a tradition. Check out the 2nd annual map.”

How London, Ontario–based Voices.com Optimized its Services for Foreign Markets

September 10, 2014
“There’s nothing new about the market for voice actors. But with the advent of inexpensive digital recording technology and Web-based audio streaming, Ciccarelli seized on the opportunity to do all the brokering online.”

Mobile Self-Service on Fortune 500 B2C Websites

September 9, 2014
“According to David Ciccarelli, CEO of Voices.com, responsive design is the only option that provides users with the full experience of a company’s main site via mobile device. An independent mobile website, on the other hand, often sacrifices some of the site content or functionality in order to keep the webpage simpler and easier to navigate.”

How to Grow a Business by Connecting People

September 9, 2014
“When he set up a website offering recording services for voiceovers, Ciccarelli suddenly found himself fielding inquiries from actors across North America. He offered to post mini-profiles of the actors. Potential buyers started frequenting the site, looking for voice talent. The trick, Ciccarelli realized, was connecting one group with the other. “That,” he says, “was the a-ha moment.”

Debt-Financing Route Helps Keep Voice-Over Business in the Family

September 8, 2014
“The couple bootstrapped the company, choosing to keep it in their hands by taking the debt-financing route and supporting a slow but steady growth through sales.”

Marketers: How Do You Manage the Struggle with Creating or Discovering Content?

September 4, 2014
“Repurposed content on a variety of platforms leads to success. Having a content strategy is crucial to adding value. Producing and sharing relevant content via social networks gives companies valid reasons for reaching out, presents a company as a thought leader, and can drive more traffic to your website.”


Trusting Your Gut Is Never More Important Than When Picking Your Team

August 25, 2014
“Here are the key elements that guide the questions every entrepreneur should be asking during the final interview.”


CASE STUDY: Bluefoot Pirates Converts Leads with New Voicemail Greeting

August 22, 2014
“By coordinating with an AccessDirect partner, Voices.com, Jack was able to select from a pool of voice talent auditions and select the voice that he and his staff liked the best.”


How to Be a Not-So-Undercover Boss

August 22, 2014
“It’s been said that a business is merely a group of people working together towards a common goal, generally referred to as the mission. If you can agree with simple definition in mind, it’s a good reminder that at the heart of your business is the people.”


The Ten Most Revealing Interview Questions

August 20, 2014
“They are standard queries for a reason: the responses to these questions tell you important things you need to know. But it can get boring for the interviewer, asking the same questions every time, and since candidates are expecting them, they often have their answers rehearsed. It can help to throw a curveball, or at least spice things up by taking a new approach.”


Going Global: How to Prepare to Take Over the World

August 18, 2014
“Since the earliest days of the Internet, entrepreneurs have recognized the potential to export their goods and services worldwide, or to “go global” per se. But just how do you determine which countries to move into?”


70 Startup Women Show Us What They Wear to Work

August 4, 2014
“After publishing our piece “41 Startup Guys Show Us What They Actually WEAR to Work”, of course we had to follow that up with a piece highlighting the daily wears of startup women (equal opportunity, y’all!).”


4 Steps to Earning an MBA-in-a-Day in Your Own Company

July 25, 2014
“To become an ‘MBA in a Day,’ entrepreneurs and business leaders can incorporate the same, basic strategies that universities and business schools offer, minus years of additional education or pricey tuition. Busy, already-savvy entrepreneurs can apply the consolidated and on-the-job knowledge to every stage of their business growth.”


41 Startup Guys Show Us What They ACTUALLY Wear to Work

July 24, 2014
“To show what it’s really like to work at a startup, we reached out to guys from several different startups and asked them to share with us descriptions of their own personal styles. We also asked them to show us pictures of what they’re wearing.”


The Trove of Storytellers: An Interview with Voices.com Co-Founder Stephanie Ciccarelli

July 24, 2014
“Sezion recently had the opportunity to interview Stephanie Ciccarelli, Chief Marketing Officer of Voices.com, about her company’s industry and services. Voices.com specializes in supplying companies with voice-over talent which is an important factor in any marketing campaign.  As Sezion works to make a business’s entire content library into videos automatically, Voices.com wants to ease the process of finding top-notch voices.”


My first job paid a dime, says David Ciccarelli, now CEO of Voices.com

July 23, 2014
“In an exclusive Q&A with Renée Ward, David Ciccarelli, CEO ofVoices.com an online marketplace that connects businesses with professional voice actors, shares his first job experiences and what he learned along the way that still help him today.”


How to Impress the Boss at Your Startup Internship

July 23, 2014
“If you’re paying dues as an intern at a startup this summer, here’s how to impress the boss. Check out the videos below from Christina Bechhold, co-founder of Empire Angels in New York City;  David Ciccarelli and Stephanie Ciccarelli, CEO and co-founder, respectively, of Voices.com, a voice-over talent marketplace with 50 employees.”


4 Reasons to Join the Voiceover Business and Use Voices.com

July 22, 2014
“You don’t have to go the traditional route. [Voices.com] is a great opportunity for actors to get in front of a new audience, especially if they don’t have agency representation. There’s a huge variety of work with us—you can be doing readings for audio books or telephone or national radio and television.”


How Managers Can Help Employees Understand, Use Wellness Benefits

July 22, 2014
“For Stephanie Ciccarelli, who as co-founder and CMO of Voices.com has overseen employee programs at her organization, that means communicating when the employees are hired. ‘To ensure that there is no confusion and that employees are taking advantage of the great benefits offered to them through the company, incorporate information on your wellness program during the introductory training all new employees participate in during their first few days on the job,’ she says.”


Secrets of Canada’s Fastest-Growing Marketers

July 21, 2014
“The marketing and media landscape inCanada can be brutal. Successful companies in this sector must innovate relentlessly, deliver exceptional results and keep demanding clients content to stay ahead of the often-cutthroat competition.”


Voices.com Launches New Partnership Programs

July 10, 2014
“Voices.com, the industry-leading website that connects businesses with professional voice talent, has designed and revealed an initiative that will facilitate relationships between the company and third-party affiliates. The purpose of partnerships will be collaboration on joint ventures, with a special focus on growth, reach, products, and training.”


If Advertisers Can Rise to the Mobile Challenge, the Rewards Will Be Huge

June 27, 2014
"The smartphone and tablet market is very fragmented, with a plethora of screen sizes that need to be supported. Even if you were to support only mobile devices from Apple, you would need to modify your landing pages to support the iPad, iPad Mini and two iPhone screen sizes. However, having a fully responsive site can be worth the effort you need to put in. Voices.com reported a 140% increase in transactions from their responsive efforts."


Best Business Voicemail Greetings: Tips and Examples

June 27, 2014
“Among all the challenges of managing and marketing a business, your business voicemail greeting is one of those things that is often rushed or falls under the shadow of larger or more pressing challenges. Voicemail is not only a valuable customer resource, but is often the first impression of your quality — you wouldn’t print an unfinished logo or wear your gym clothes to a pitch — likewise, you shouldn’t overlook your voicemail greeting.”


It’s Time to Re-think The Way We Define Innovation

June 24, 2014
“What’s one of the biggest misperceptions on innovation? That it’s large businesses, with their vast resources, that are leading Canadian innovation. A recent survey of innovative businesses, by IDC and Salesforce.com, debunked that notion and found innovation is not being driven wholly by big investments in research centres, but rather through the everyday use of technology particularly in small businesses.”


Now Hear This! Celebs like Katy Perry, Oprah Fuel Audiobook 'Golden Age'

June 23, 2014
“Celebrities bring with them a built-in audience,” says Lin Parkin, writer and editor for Voices.com and Voice Over Times. “Having a big-name celebrity read an audiobook is likely to get more press coverage, which increases public interest and awareness of audiobooks.”


Small Business Loan Success Stories: Voices.com’s Collaboration with FedDev Ontario

June 19, 2014
“Naturally, the Ciccarellis’ success as business owners didn’t come out of thin air. Rather, it’s the product of sage strategizing (David was a 2013 finalist for the Ernst & Young Entrepreneur of the Year award), tireless networking (Stephanie is one of the most connected people in her field), and an effective collaboration with FedDev Ontario, a Regional Development Agency in the area, where the couple obtained a small business loan called SOFII.”


Write a Winning Business Plan With These 8 Key Elements

June 23, 2014
“Every business, whether a startup or a full-fledged, profitable organization, needs a business plan. To know where you are going, you have to know where you came from and what came before you.”


David Ciccarelli: Startup Success, Putting Your Issues in Perspective

June 18, 2014
“The best way to keep your sanity and soothe frayed nerves? Perspective. Navigating difficult business situations as an entrepreneur is offset by the high points; the days, weeks and even month-long stretches when everything comes together.”


Voices.com Maintains a 95% Customer Satisfaction Rating with Clicktools

June 6, 2014
“With a global network of more than 125,000 voice actors in over 100 languages and more than 125,000 online clients, Voices.com takes customer loyalty very seriously.”


Featured Entrepreneur

June 4, 2014
“David Ciccarelli is the co-founder of Voices.com, an online marketplace for voice-over services. The company was founded in 2003 by David and his wife, Stephanie, and began as an idea on a napkin at the kitchen table.”


London’s Voices.com Exceeding Hiring Pledge

June 3, 2014
“Voices.com, the London company that bridges voice-over talent with business, continues to be a good-news story for the city. Not only does it continue a mission of hiring five new employees every month, but it’s also expanded its services into South America by having its website translated into Spanish.”


Three Ways to Use Social Media To Build Relationships (And Three Ways To Ruin Them)

May 30, 2014
“Social media is an important and effective way to strengthen relationships with your customers, but how do you actually do it?”


Entrepreneur Insider Series – Stephanie Ciccarelli, Voices.com

May 27, 2014
“Having built the site from the ground up and championing innovation as a key value, we don’t sit on our laurels. We’re always working to improve upon superior customer service and further develop relationships with key players to help us continue to grow our business and establish Voices.com as the new standard of hiring voice talent.”


Voices.com Embraces Technology to Keep Business Growth on a High Note

May 27, 2014
“The voice over industry is rapidly growing as the popularity of mobile gaming apps creates new opportunities for voice actors to showcase their skills. Voices.com, the online marketplace that connects businesses with voice over talent, is benefitting from this expansion first-hand.”


6 Tips for Coming Up With Your Million-Dollar Business Idea

May 18, 2014
“Don’t get focused on the tech or how to dominate the market, just identify a problem and set about solving it. By doing so, you’ll be advancing humankind.”


Let Your Own Customers Inform You

May 14, 2014
“You can keep your eyes and ears open by having Google alerts on your competitor, but this sort of constant monitoring can be discouraging, distracting and worst of all, emotionally consuming. Don’t take your eyes off the prize.”


Voice-over Entrepreneurs Make Their Own Good Vibrations

May 5, 2014
"As a North American market leader in its field, Voices.com of London, Ont., knows a thing or two about connecting voice talent with the clients who need it."


Voices Begins Execution of Global Strategy

May 5, 2014
“Now customers can use Voices in Latin American Spanish; the company recently announced that users speaking Latin America Spanish will be able to search, audition and hire voice-over talent in their native tongue.”


5 Important Reasons Why You Need to Redesign Your Website for the Mobile Web

April 30, 2014
“Too often, ‘mobile’ is a concept that is lumped in with other marketing buzzwords such as ‘social’ or ‘local.’ But, I challenge you to view mobile technologies as a competitive advantage. In many industries, your mobile strategy could be the reason why you win more business today and in the coming years.”


The Great Design Debate: Responsive or Optimized?

April 24, 2014
“If your organization has yet to move into the mobile space, then getting a mobile site online quickly will be faster than redesigning the site of a large enterprise.  Mobile may be the best use case if it's a micro site and the site has a short shelf life. Otherwise, for long-term planning, responsive design has so many benefits.”


I’ll Take ‘Motivating Employees’ for $200, Alex

April 21, 2014
“Acknowledging achievements and setting new goals is fine, but if you are trying to create a dynamic culture for your team – while also finding a creative way to present information to them – traditional communication and meeting methods just don’t cut it.”


Call Centre Kindess: Tips on Telecommunications Etiquette

April 9, 2014
“We have a vast database of existing clients and new client sign-ups, so it’s really about managing your time and making sure that the person on the other end of the phone doesn’t feel pressured to use our service at any given time, but is appreciated for finding our service.”


Hooked on Hashtags

March/April 2014
“Hungry to learn more about hashtags? Here are some dos and don’ts involving the social media vehicle.”


Finding Future Employees at Events

March 13, 2014
“When most people think about networking, seldom do they think of it as a means to recruit a new team member — that is unless your business is growing rapidly and pursuing an aggressive round of hiring.”


B2B Web Optimization: 140% Surge in Mobile Transactions Through Responsive Design Effort

Feb. 19, 2014
“Although there are numerous actions a company can take to improve client outreach and interaction, there are also many things to avoid. Social media errors show a lack of competence and lower the fans’ and followers’ confidence.”


7 Social Media Blunders to Avoid

Jan. 29, 2014
“Although there are numerous actions a company can take to improve client outreach and interaction, there are also many things to avoid. Social media errors show a lack of competence and lower the fans’ and followers’ confidence.”


Need to Hire Quickly? Try Speed Interviewing

Jan. 26, 2014
“Like most startups, your first hire is the scariest because you lack a process. But as your team grows, an interview format is developed. In earlier days, we tended to interview practically everyone who applied, but as interest in working at our company grew and our requirements evolved, a new recruiting and interviewing format was required.”


The Daily Huddle: How an Information Blitz Can Improve Your Communications

Jan. 21, 2014
“From a small two person operation that must divide their roles and responsibilities to avoid stepping on each other’s toes to the large enterprise with thousands of employees and an entire team dedicated to ensuring that the right message is communicated in a timely manner- internally at first, and then externally to stakeholders- effective communications as the basis for a thriving organizational culture.”


5 Tips for Choosing the Right Voice Talent for Your E-learning Course

Jan. 16, 2014
“So you’ve finished your course, nailed down your talking points, and mapped out your distribution. But have you thought about the voice that will bring your training to life?”


How Mid-Sized Cities Such as Louisville Can Continue to Attract Talent

Jan. 14, 2014
“David Ciccarelli, CEO of Voices.com, shared with WSJ.com how he works to attract talent to his company’s headquarters in London, Ontario, a city that he said is not viewed as so hip or cool.”


TimeSteps is Featured in a Voices.com Case Study

Jan. 10, 2014
“A recent addition to the Voices.com website is a case study featuring the video work of Marilyn Petrokubi and Rob Lieberman of TimeSteps Productions. Inc.  ‘It was thrilling for us to be featured like this,’ says Marilyn who wrote and co-produced the video with Rob.”


Your Startup Is Located Where? How to Attract Talent to a Remote Area

Jan. 9, 2014
“It’s easy to recruit talent to Silicon Valley or to a hip startup in Manhattan, but what do you do when you need to expand your team in a ‘not-so-hot’ locale?”


Voices.com Empowers Voiceover Talent with Insight on 2013's Voiceover Industry

Dec. 31, 2013
“‘In the midst of a digital revolution,’ Voices.com, an International voiceover company, speaks on voice models (or voice actors) and the potential of their careers after releasing a 2013 report on the voiceover industry, released December 31, 2013.”


Study Your Startup’s Efficiency

Dec. 18, 2013
“That sudden, first notable boost in sales can be exciting, especially for an entrepreneur who is finally seeing a venture grow. However, once the thrill has worn off, you have to switch your party hat for your business one and determine how to handle the increased work: do you now  outsource the work or do you need to bring on more staff?”


Get Involved in the Conversation

Dec. 13, 2013
“Negative press and comments around a system that isn’t up to snuff, so to speak, can be righted, not by taking offence to the feedback and defending your system, but, rather, by gratefully accepting the criticism and learning what should be done next.”


You Choose Who’s a Competitor or Collaborator

Dec. 4, 2013
“You have come up with a great idea, designed and developed a product, and then launched a company to the fanfare of customers.  But then, it happens.  A competitor shows up, who by all accounts has stolen your idea and may even be executing it better.”


How I Spent $30,000 Mailing Postcards

Nov. 7, 2013
“With the list purchased, cards printed and the first batch mailed, I waited by the phone ready to take orders for new business. Weeks passed and I tallied up the results: a measly two new leads. That’s right, I just paid $15,000 per lead.”


Google Glass In Focus

Nov. 4, 2013
“The first man in Canada to use Google Glass talks about his experience with the futuristic device.”


What Territory Do You Want to Defend?

Oct. 16, 2013
“When thinking about protecting intellectual property, the first question you should ask yourself is ‘What territory am I trying to defend?’ Is it your name, your logo or both? Perhaps you want to protect an invention or a new process that yielded an unexpected, yet remarkable result. Knowing exactly what you want to protect will help you choose the path of registering a trademark or the long process of filing for a patent.”


How to Hack Your Way to a Better User Experience

Oct. 12, 2013
“We realized considerable time and resource savings with our responsive web design approach, and were able to eliminate lines and lines of code that we weren’t using."


Redesigning a Website with Adobe Edge Reflow

Oct. 1, 2013
“When we set out to redesign the Voices.com website, we knew we needed to focus on mobile, because that’s where a lot of our traffic was coming from. With 85% of mobile site visitors skipping through to visit the full site it was evident that we needed to offer more mobile functionality.”


Maintaining the Co-Founder Balance

Sept. 24, 2013
“There are some practical tools that we use, which other startups can also employ to prevent miscommunications and provide clarity as to each co-founder’s place within the organization.”


Identify Top Motivators for Employees

Sept. 20, 2013
“One of the most challenging decisions any founder needs to make is how much they are willing to sacrifice financially so that their fledgling startup can succeed. When you’re bootstrapping a company, an executive salary can make or break your capacity to bring on highly skilled people to help grow your business.”


Customers Are Only a Click or Phone Call Away

Sept. 12, 2013
“On the cusp of our business’s 10th anniversary, the success we’ve experienced reminds us that it doesn’t matter where we are, what time it is or how many people we see on a daily basis. The world is at our doorstep and customers are only a click or phone call away.”


Consider Time, People and Finances

Aug. 29, 2013
“Just like balancing the books, giving back must be properly budgeted for and recognized as an investment of your time, talent and/or treasure.”


Behave Accordingly

Aug. 7, 2013
“With more traffic coming from mobile devices, Voices.com turns to responsive design to create a site that works equally well on all platforms.”


Voices.com founder: Be quick and always give great service

Financial Post Oct 17, 2012
"David Ciccarelli went to school to become an audio engineer and opened a recording studio after he graduated. He began working more and more with voice-over actors, including an artist named Stephanie, who would soon become his wife and co-founder of Voices.com."


100 Founders Share Their Top "Aha" Moments

Oct 15, 2012
If two people recorded voice-overs locally with modest success, surely there’s a global market for voice-overs. Aha! So we built a website to bring voice actors together for work opportunities in exchange for an annual membership fee.


Firms review social policy based on new tech

ZD Net Oct 11, 2012
"Stephanie Ciccarelli, co-founder and CMO at Canada-based online marketplace Voices.com, said the company updates its social media policy along with its employee handbook at least once a year."


The Marketing Executive Who Became a Voice Actor

Bloomberg Business Week Oct 8, 2012
"Dana Marks, now 66, has become a full-time voice actor. Through demos on voice-over talent marketplace Voices.com, the Cupertino resident has landed more than 20 jobs since 2010, invluding voice-overs in company videos, Web ads, and phone systems, in addition to dozens of public service announcements."


Surprising Six-Figure Jobs

CNN Money Oct 5, 2012
"I do a lot of commercials for national furniture retailers. I announce the big sales. I just did an infomercial for eDiets where I introduce people who had success on eDiets. I fo car dealers and laser vision correction doctors. I did a voice-over for an animated medical documentary."


Easy High Paying Jobs

ZD Net Dec 20, 2011
"Voice acting, depending on the job, can be high-paying and requires little physical effort in terms of what one might consider traditional physical labor."


The Do-It-Yourself Economy

New York Times Dec 12, 2009
"In less than one minute, we created an account, posted our requirements and solicited bids. Within five minutes, we had 10 to 15 applicants."


Voices... If You Have One, You May Be Eligible

Mashable Nov 24, 2008
"The marketplace for spoken word has been refashioned to play a broader role still for (most) all things audible."


Internet gives voice to unseen actors

CNN June 11, 2007
"Today, it's almost too easy. Voice actors can be their own agent. Clients find them through personal websites or via talent-congregation sites Voices.com."


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