Maximize Your Radio Commercial Cost with
Professional Voice Talent

We probably don’t need to tell you this but – radio broadcasting has expanded far beyond the traditional AM and FM stations of yesteryear. It’s gone to space. Literally. Today, Satellite and Internet radio deliver on-demand, targeted radio broadcasts to listeners whether they're on the go or working at their desks. As such, voice talent is a critical part of the radio broadcast industry, from DJs to radio commercials. Because they cost a lot of money to produce, marketing professionals who are trying to maximize their return on investment need to be selective about the voice they give to their radio commercial ideas.

Finding the right voice for your scripts is no easy task. Radio commercials can be as short as 30 seconds, and as long as a full minute. That might seem like enough time to get your message across, but if you don't engage the listener in the first few seconds, you run the risk of them changing the station, and your investment will be wasted. Factors to take into consideration when writing your radio commercial scripts include your message, brand, and target audience. When searching for voice talent, make sure you have a clear idea of these factors as well. An ideal place to start is by creating a list of ideas for radio commercials.

Radio Commercials – Ideas

  • Tailor your radio commercial to your target audience by asking the station for listener demographics and tune-in times. Use mid-day air time to relate the message to on-the-go moms or workers listening at their desks.
  • Use sound effects to enhance the voice acting in your radio commercials, and to give the listener a mental picture of where the action is taking place.
  • Use a relatable and funny scenario to highlight the value of your product or service. For example, a boutique clothing shop might use voice-over talent to highlight a scenario where two women show up to a party in the same dress purchased at a national department store chain.
  • Promote your easiest-to-remember contact information. Listeners won't remember or write down long addresses and phone numbers. Use a simple website address, 1-800 number, or ask listeners to search for your store name on Facebook or Twitter.

Radio Commercials – Facts and Statistics

  • The first radio advertisement was aired on KDKA in August 1922. (http://www.pbs.org/wgbh/aso/databank/entries/dt20ra.html)
  • The Rush Limbaugh Show is the most listened-to radio show in the United States, followed by the Sean Hannity Show. (http://www.talkers.com/top-talk-radio-audiences/)
  • Consumers over the age of 12 average 19 hours per week listening to the radio. (http://www.newsgeneration.com/radio_resources/info.htm).
  • Worldwide in 2011, radio advertising expenditure increased 10.8% over 2010. (http://www.nielsen.com/us/en/insights/reports-downloads/2012/nielsen-global-adview-pulse.html)
  • The top companies in the radio broadcasting and programming industry include Clear Channel Communications, Entercom Communications, Cumulus Media, CBS Radio, and Sirius XM Radio.( http://www.hoovers.com/industry/radio-broadcasting-programming/1468-1.html)
  • There are 9,923 full service FM radio stations in the United States. (http://www.plunkettresearch.com/advertising-branding-market-research/industry-statistics)
  • In 2010, total radio advertising revenue was $17.3 billion in the United States. (http://www.plunkettresearch.com/advertising-branding-market-research/industry-statistics).
  • An estimated 57 million Americans tune in to online radio each week. This audience has doubled nearly every year since 2001.( http://www.edisonresearch.com/Infinite_Dial_2011_ExecSummary.pdf)

Radio Commercials Industry Success Stories

Publishers and authors work with narrators to tell stories with Voices.com

"Your service rocks and gets my 5/5 star rating."

Gerrit du Plessis
AudibleLanguages.com

"The talent pool at Voices.com appears endless."

Tommy Wacker
Toon Ice

"Voices.com has always responded to my needs. Top qualities include great results, good value and high integrity."

Kurt Mueller
Managing Member
Speaking Volumes

"Voices.com has provided an easy and reliable way to audition a variety of voice talent in a very efficient and cost-effective manner."

Gayle Murphy
Corporate Disk Company

Read more radio commercial success stories from our customers.

Get Started Today!

Hiring on Voices.com is fast and easy to use. In just a minute or two you can create your job posting and publish it to thousands of voice talent who match your needs. You can also search our directory by keyword, location, gender, age range and more, then invite specific voice talent to your job.

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