SOCIAL MEDIA STATISTICS
- Over 50% of the world's population is under 30-years-old
- 96% of them have joined a social network
- Facebook tops Google for weekly traffic in the U.S.
- Social Media has overtaken porn as the #1 activity on the Web
- 1 out of 8 couples married in the U.S. last year met via social media
- Years to Reach 50 millions Users: Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)
- Facebook added over 200 million users in less than a year
- iPhone applications hit 1 billion in 9 months.
- If Facebook were a country it would be the world's 3rd largest ahead of the United States and only behind China and India
- Yet, QQ and Renren dominate China
- 2009 US Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction
- 80% of companies use social media for recruitment; % of these using LinkedIn 95%
- The fastest growing segment on Facebook is 55-65 year-old females
- Ashton Kutcher and Ellen Degeneres (combined) have more Twitter followers than the populations of Ireland, Norway, or Panama.
- 50% of the mobile Internet traffic in the UK is for Facebook where people can update their status anytime and from anywhere. Now, imagine what that means for bad customer experiences?
- Generation Y and Z consider e-mail passe some universities have stopped distributing e-mail accounts
- Instead they are distributing: eReaders + iPads + Tablets
- What happens in Vegas stays on YouTube, Flickr, Twitter, Facebook
- The #2 largest search engine in the world is YouTube
- While you watch this 100+ hours of video will be uploaded to YouTube
- Wikipedia has over 15 million articles studies show it's more accurate than Encyclopaedia Britannica and 78% of these articles are non-English
- There are over 200,000,000 Blogs
- Because of the speed in which social media enables communication, word of mouth now becomes world of mouth
- If you were paid a $1 for every time an article was posted on Wikipedia you would earn $156.23 per hour
- 25% of search results for the World's Top 20 largest brands are links to user-generated content
- 34% of bloggers post opinions about products & brands
- Do you like what they are saying about your brand? You better.
- People care more about how their social graph ranks products and services than how Google ranks them
- 78% of consumers trust peer recommendations
- Only 14% trust advertisements
- Only 18% of traditional TV campaigns generate a positive ROI
- 90% of people that can TiVo ads do
- Kindle eBooks Outsold Paper Books on Christmas
- 24 of the 25 largest newspapers are experiencing record declines in circulation
- 60 millions status updates happen on Facebook daily
- We no longer search for the news, the news finds us. We will no longer search for products and services, they will find us via social media
- Social Media is not a fad, it is a fundamental shift in the way we communicate
- Successful companies in social media act more like Dale Carnegie and less like Mad Men Listening first, selling second
- The ROI of social media is that your business will still exist in 5 years
- comScore indicates that Russia has the most engage social media audience with visitors spending 6.6 hours and viewing 1,307 pages per visitor per month Vkontakte.ru is the #1 social network
Social Media Statistic Sources
Below are the sources for the social media statistics listed above.
- Source: http://www.census.gov/cgi-bin/broker http://www.census.gov/ipc/www/idb/worldpopinfo.php [roughly 52% based on table data] | 2010 U.S. 310,232,863 | 2010 World 6,814,609,654 | 30 and under: 3,548,760,268 / 6,814,609,654 = 52% http://sasweb.ssd.census.gov/idb/worldpopinfo.html
- Source: Grunwald Associates National Study Trendsspotting Blog | Millenials Conference
- Source: Hitwise Intelligence Heather Dougherty http://weblogs.hitwise.com/heather-dougherty/2010/03/facebook_reaches_top_ranking_i.html
- Source: Huffington Post
- Source: McKinsey Study also posted by David Dalka
- Source: First Stats: United Nations Cyberschoolbus Document
- Source for Facebook Stat: Facebook Timeline http://www.facebook.com/press/info.php?timeline Feb 2009 175 million users then one year later on Feb 2010, 400 million users:
- iPhone Stat: Apple
- Source: Facebook and world population data
- Source: TechCrunch
- Source: U.S. Department of Education Study
- Source: Jobvite Social Recruitment Survey
- Source: Inside Facebook Blog
- Source: Twitter & World Population Data [Pulled 4/11: Kutcher & Spears 4,743,902 and 4,689,808 = 9,433,710] note it's not the combined populations of the countries listed
- Source: The Guardian http://www.guardian.co.uk/media/pda/2010/feb/08/facebook-rise-mobile-web-use
- Source: Metro Commuter Newspaper
- Source: USA Today: Should Colleges Start Giving iPads to Students? http://www.usatoday.com/news/education/2010-04-05-IHE-colleges-give-iPads-to-students05_N.htm
- Source: TGDaily
- Source: Ben Parr from Mashable
- Source: www.wikipedia.org - calculated based on # articles per language category; Colorado State University Wikipedia Accuracy Study; open debate and of course very biased information is also found on this Wikipedia Accuracy page.
- Source: China Internet Information Center, Technorati, Wikipedia
- Source: ClickZ Stats SES Magazine June 8 page 24-25 Chris Aarons, Andru Edwards, Xavier Lanier Turning Blogs and user-Generated Content Into Search Engine Results
- Calculated based of Wikipedia article data found at www.wikipedia.org
- Source: TechCrunchThis says 4 weeks so I may have been a little off here as my source at Facebook had said 2 weeks adjusted above
- Source: Marketing Vox and Nielsen BuzzMetrics SES Magazine June 8 page 24-25 Chris Aarons, Andru Edwards, Xavier Lanier Turning Blogs and user-Generated Content Into Search Engine Results
- Source: July 2009 Nielsen Global Online Consumer Survey
- Source: Marketing to the Social Web
- Source: Starcom USA-TiVo
- Source: Mashable
- Source: Solutions Research Group
- Source: Facebook Stats
- comScore
