Your brand tells the story of your company. It’s the sum of your marketing, advertising, and image.
Your brand embodies your organization’s values. It also creates an emotional tie to your company and its offerings – or at least it should if done right. But, what typically comes to mind around brand is visual rather than how it sounds, which is equally important.
The industry is starting to recognize that voice/sonic branding is a critical part of one’s marketing efforts. And many businesses are now integrating sonic and voice branding at the core of their marketing strategies.
This report measures the industry’s growing commitment to voice/sonic branding.
Modev is a global network of technology events and communities at the forefront of innovation. The VOICE community curated by Modev includes more than 150,000 developers, designers and technology leaders focusing on voice tech, conversational AI, and ambient computing.
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Voices is the world’s #1 Voice Marketplace, with 2 million registered users, 160 countries, and over 100 Languages and Dialects. Voices helps match clients with Voice over, music, audio production, and translation professionals in over 160 countries.
Describe the kinds of projects your company works on related to audio, voice-overs or sonic branding:
- Advertising – Social Media, Content Creation and Sales
- Customer Service
- Digital Content for Edtech
- Podcasts and Webinars
- Conversational Assistant and AI Chatbots
- Voice Product Integration
- Sonic Branding and Consultation
- Audio Production
- Medical Industry
- Production and Quality Assurance
- Insights – Reports and Presentation
- Product development using multilingual TTS
- General – Alexa everywhere
- Logistics, Agriculture and Construction Industry
- Vocal biomarkers, telehealth, remote patient monitoring
- Audio ads across radio streaming, music streaming, and podcasts
- Multilingual Translation
The voice should be easy to understand and free of fluctuations. The voice should sound natural, as opposed to robotic and staggered The voice should be able to speak in multiple languages.
And the top 3 criteria for effective voice-over branding were: When asked about the importance of voice-over branding, 91% of responders stated that voice branding is critical to the work they’re doing and 40% of companies surveyed stated voice/sonic branding was explicitly included in their 2022 marketing strategy. If you’re investing in voice/sonic branding, it takes talent (i.e., people) and resources.
When asked what are the major roadblocks in talent sourcing relative to voice-over branding, cost/budget was the chief concern. And, only 43% of respondents said they were willing to partner with a freelance marketplace to help with content creation.
So, what does this tell us?
For one, businesses integrating voice branding into their marketing efforts demonstrates impressive growth for sonic branding. And, that the industry is starting to understand that freelance work compensates its perceived risks (typically, trust and engagement) with agility – so agility is demonstrating its value.
At the same time, companies are coming to terms with the fact that those risks may well have been overstated.
Voice tech has been growing in effectiveness, complexity, and adoption since its inception.
That trend isn’t likely to be reversed anytime soon and it’s clear by this report: it’s time for your business to start talking about voice branding.