Voices Shares Success Story with Google Analytics and Salesforce at Dreamforce 2010
London, ON | December 09, 2010
Leading digital media company Voices is participating this week at the 10th Annual Dreamforce conference in San Francisco. The 30,000 Dreamforce attendees are there to learn about cloud computing with Salesforce and how to better leverage the platform as well as new applications such as Chatter, Salesforce.com’s answer to enterprise-grade collaboration.
Voices is not new to Salesforce. In fact, the company has been a Salesforce customer since 2005 and has relied on the platform to operate core business functions such as marketing, sales, support and finance.
Company CEO, David Ciccarelli, was a featured speaker at the event talking about Reporting and Analytics for Marketers. During the session, Ciccarelli shared how they built a custom integration between Google Analytics, Google Adwords and Salesforce that allows Voices’s marketing people to monitor and report on:
* Traffic sources that are generating the most business
* Traffic sources by size of the sales opportunities
* Traffic sources that are the most profitable
* Key performance metrics such as return on ad spend
To learn more about Dreamforce, follow the conversation on Twitter #DF10 or visit: http://www.dreamforce.com
To learn more about Voices’s Salesforce Implementation visit: http://www.salesforce.com/showcase/stories/voices.jsp
Voices is a global media technology company that connects businesses and professional voice talents in more than 100 countries and territories, enabling them to use complete audio and video production projects online. Voices has built one of the world’s most advanced online marketplaces. It’s capable of serving more than 107,200 users, with reliability, convenience and security, including fraud protection for businesses and guaranteed payment for voice over talents. Clients that have worked at Voices include Nintendo, Audible, HP, Cisco and thousands more.
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