Agri-Input Marketing

Transcript

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This chapter will familiarize the reader with following parent issues in input usage, new opportunities for marketing Agri inputs, challenges in marketing. Agri inputs. The current scenario points out that agricultural input marketing in India is at the crossroads, and there is a need to reorient the strategies of Agri input marketing to align them with the principle of sustainable agriculture as a background to the book. This chapter outlines the current issues and the challenges, along with the new opportunities for Agri input marketing in India. Subsequent chapters will elaborate on these and suggest frameworks for Agri input marketing in the future.