Be The Disruptor
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North American (General)Transcript
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remember when business as usual was good enough. No more changes happening at an unprecedented rate. In fact technological change is happening at an exponential rate with each innovation. Innovation itself is further accelerated? Everything that was once dumb and disconnected is now connected and intelligent. This is even happening in the home with our locks, lights, thermostats and appliances. And there is even voice control. These game changers also amplify each other, creating a perfect storm of change. You and your home buyers are caught up in a tornado of digitization, globalization, augmentation, disintermediation automation. The list goes on what was once science fiction is now science fact. Universal access to massive computational power and data has given rise to big data. And ai are you using big data to build better and smarter? Are you leveraging the information? You have to better define your markets, optimize your marketing to buy land to coach employees in real time to monitor and optimize customer touchpoints, Watson, pepper and Hadoop now have a place at the table. Do you know what they are? Do you know what they do? Customer expectations are now dictating the rate of change if you're not ready, they don't care. They won't wait. They will simply go to someone who is ready. Your home buyers are more informed, more prepared and further down the sales funnel and they finally connect with you and your sales centers V. R. A. R. A. I. R. Tools that were only imagined a decade ago. And what change will the next decade hold? Will your model homes be virtual? Will your sales process be 100% digital? Are you ready for this new normal? The world is moving faster than you realize it will change with or without you? Companies and individuals have a simple choice be the disrupter or be disrupted?