AeroCorona - WorldCup 2018
Description
Vocal Characteristics
Language
EnglishVoice Age
Young Adult (18-35)Accents
North American (General)Transcript
Note: Transcripts are generated using speech recognition software and may contain errors.
Cardona is Mexico's biggest beer brand in the world, and some of Coronas most loyal customers are football afficionados. So with the coming of the 2018 World Cup, Cardona takes you to Russia literally. For this, Gordana created an airline called Ida Corona, and like any airline, it must have a hanger. L hanger Corona is a place where people could play. Guess, challenge, live and breathe food well, along with other aficionados, sports stars, music vents and special guests. Pretty much the ideal thing part for football fans. But we had a challenge. How do we let people know that it exists and make them want to be there? For the big opening, we created a live TV show that feature all the experiences. You can live inside the hangar like a barbershop to get the style of any football star you want. A table football tournament, a rowboat keeper that was practically impossible to beat, and more in order to do so, we had to make a special invitation for people before the event, so we created expectation with a retweet to remind. So just by doing a retreat, all the users that interacted with the content received at Iraq. Notification with show was live. As for the content of this show, for the first time in Latin America, we had a game show powered exclusively by tweets for those watching from their cell phone a challenge roulette where the challenges were chosen. Based on the conversation and Twitter with a conversational add, People were able to choose in Twitter. What's the challenge? People in the hangar should play in order to win prices. This made people to be highly involved in the content they saw, too, and they were recognized by the host During the life show. There was a full coverage of all the things people could find in the hangar, along with special messages from celebrities. So what are the results with this partnership? Twitter and Corona are leading the way in mobile entertainment by merging life content and interactive experiences within the market. During the live show, the conversation around Hanger Corona increased significantly. It achieved to be trending topic and even surpass the viewers compared to the past life stream of the World Cup draw by 27% which is huge because there was an audience interested in the draw but no one knew what was Hangar Corona. For this, we got to create uninterested audience in a Friday night when everyone is out. The life show was a great way to kick start the conversation hashtag in a langur Corona. People were sharing what they were excited to see in the hangar Corona. For a month after the live show, more than 145,000 tweets of excitement by fans and celebs were shared. Cardona, living and breathing football before the World Cup, even started Cardona, living and breathing football before the World Cup even started Cardona, living and breathing football before the World Cup even started.