This piece is for an explainer video and online ad.
Young Adult (18-35)
British (England - East Anglia, Cambridge, Hertfordshire)
Note: Transcripts are generated using speech recognition software and may contain errors.
Therefore, Mrs Jones pays for other people's waste. But to each problem, there's a solution and electronic waste lock. This is a fair system that encourages waste prevention. The use is very straightforward. The badge provides access to the garbage can. The waist lock keeps track of who uses the been and how often. That way, people can be charged more fairly, meaning that whoever throws out less also pays less. Hence, this system rewards those who avoid producing waste and separated correctly. As a result, the other tenants start to reassess their behaviour. The waist lock is an investment that is not only sustainable but also financially worthwhile.