Educational Demo 2019

Profile photo for Jack Armstrong
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Elearning
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Description

A history in business development.

Vocal Characteristics

Language

English

Accents

North American (General)

Transcript

Note: Transcripts are generated using speech recognition software and may contain errors.
four Hush Puppies, the classic American brushed suede shoes with the lightweight crepe sole. The tipping point came somewhere between late 1994 and early 1995. The brand had been all but dead until that point. Sales were down to 30,000 pairs a year, mostly to backwards outlets and small town family stores. Wolverine, the company that makes Hush puppies, was thinking of phasing out the shoes that made them famous. But then something strange happened at a fashion shoot to Hush Puppies executives Owen Baxter and Jeffrey Lewis ran into a stylist from New York who told them that the classic Hush Puppies had suddenly become hip in the clubs and bars of downtown Manhattan. We were being told, Baxter recalls, that there were resell shops in the village in Soho where the shoes were being sold. People were going to the Mon Poss stores, the little stores that still carried them and buying them up. Baxter and Lewis were baffled. At first. It made no sense to them that shoes that were so obviously out of fashion could make a comeback. We were told that Isaac Mizrahi was wearing the shoes himself, Lewis says. I think it's fair to say that at the time we had no idea who Isaac Mizrahi Waas